Do you know that the price of advertisements on television is very expensive? Every ad that runs for 30 seconds can reach hundreds of millions. It’s proof the business expense on advertising is huge. In the digital era, businesses can advertise faster and cheaper. One of the ways is by utilizing the most effective promotional media, IGTV.
By using IGTV, you can make your business reach millions of people, you can create promotions with longer duration, unlimited shows, and low budget. Besides, what are the benefits that you will get if you advertise on IGTV? What are the tips that should be done to maximize advertising on IGTV?
- 1 What is IGTV?
- 2 Benefits of Using IGTV for Business
- 3 Tips for Making Professional and Reliable IGTV
- 4 How to Make IGTV
What is IGTV?
IGTV is an Instagram feature that allows users to upload videos with longer duration. In video features in posts, videos can only be uploaded for up to one minute. While the video on the Instastory feature is only 15 seconds long. If you use IGTV, a regular account can upload videos with a duration of 1-15 minutes. Meanwhile verified Instagram accounts can upload videos with a duration of up to one hour.
Benefits of Using IGTV for Business
IGTV is a very powerful medium for advertising for the sake of business advancement. Some of the benefits of IGTV for business interests include:
1.Building a Customer Community
You have the opportunity to attract a loyal audience that you can develop into a community. Your business brand can actively connect with consumers. The goal, of course, is not just to build long-term customer relationships. But the goal is also to increase consumer trust and loyalty, increase brand awareness to get suggestions/input for the development of your business.
2. Increase Sales
The main objective of the business is of course to meet sales targets. All you have to do at IGTV is convince consumers to enter the buying stage. The trick is to create promotional content that is much more specific. All promotional content must be persuasive so that consumers can feel confident about buying your product/service.
3. Increase Engagement
Engagement is very important so that good relations with potential customers can be maintained. This can be done in various ways, such as creating educational content, behind the scenes of product creation, discussing with experts, or implementing various types of video marketing. In essence, with subtle content like this, you can get closer to the audience. Then, they will become your customers.
The combination of IGTV content and engagement is also useful for making your content shared by loyal followers. Therefore, engagement can also reach a wider range of consumers.
4. Develop Branding Easier
IGTV allows you to be creative by making promotional videos, both from video topics or other supporting aspects. It can be used to convey various branding messages such as introducing business characters, product branding, product excellence, and so on.
You can pack branding on your business Instagram channel or IGTV. You can set your own broadcast program like a television channel. You can customize all videos that appear on IGTV with business characteristics, dominant colors, language styles, use of logos, and so on so that you can instill your business branding in the hearts of consumers.
5. Can be Used for Cross Promotion (Cross-Promotion)
IGTV is not just for the promotion of products and services. You can also do cross-promotion to other social media. The trick is to direct your IGTV audience to other business platforms. For example, to business websites, YouTube channels, to attend events that you organize.
This is done so that promotion can be maximized so that you can introduce products more widely to your consumers.
Tips for Making Professional and Reliable IGTV
|No||Tips for Making Professional and Reliable IGTV|
|1||Use eye-catching cover/thumbnail|
|2||Use a short, concise and clear title|
|3||Use hashtags to increase your chances of appearing in search|
|4||Provide subtitles to make it easier for the audience|
|5||Respond to every comment to make your audience feel special|
How to Make IGTV
Here are some steps you must take to create IGTV:
1. Use Instagram Business
Did you know that 60% of people discover new products through Instagram? Before you make an IGTV video, make sure that you have created a business Instagram account. This is because besides showing credibility, business Instagram also has many excellent features such as Instagram Ads, Instagram Insights, content and email buttons as well as other business categories.
2. Make an IGTV Video According to the Criteria
Even though the budget is minimal, the making of IGTV must be maximized. To get better results, there are some things you should pay attention to.
- Try not to make the video duration too fast or too long. The content must be really interesting because if it gets boring, the audience will move on to other content.
- The selection of video ratios can be adjusted as needed. The vertical version of the video is highly recommended for live IGTV, interviews with speakers, product reviews, and so on. Meanwhile, horizontal video is used for dedicated video.
- We recommend that you use a video resolution of at least 72-pixel with a frame rate of at least 30 FPS.
- Make sure not to upload a video that is too large because it will lengthen the video loading time
This stage consists of several simple steps. You just need to click and you’re done.
- First, you can log into Instagram Business and click the + sign at the bottom.
- Next, you can select the video that you want to make on IGTV and click the blue arrow on the top right.
- Then, select Long Video click Continue
- After that, you can choose the photo that you will use as the cover or thumbnail of your IGTV video.
- Click Add from Gallery to select a photo or click Next if you want to make the beginning of the video your cover.
- After finishing selecting the cover, the IGTV cover preview will appear. If the position is correct then please click Next.
- Finally, fill in the description title and IGTV. You can write the hashtag in the description then click Post.
Do I have to pay to use IGTV?
-The IGTV application is free to download and available on iOS and Android. After you finish downloading the application, you need to sign in using your Instagram account.
Should I post on IGTV?
-Posting previews on Instagram and sending your IGTV followers will help increase engagement. Using IGTV, you can also open the “swipe up” feature for your Instagram Story.