Content marketing is one type of online marketing that is actually effective but often forgotten. If you are just starting content marketing, you should review the content strategy plan. The aim is to ensure that your content marketing is innovative and updated. Therefore, compiling a content marketing plan is very important.

Content Marketing is a marketing strategy that is focused on distributing consistent and valuable content to get an audience with the aim of generating greater profits for the business.

Why is Content Marketing Needed?

Content Marketing has grown rapidly. Content marketing is one of the most effective ways to market a business because customers prefer to interact with content that they find interesting.

Based on research, the average conversion rate of websites that implement content marketing is 2.9%. While websites that do not implement content marketing only get a conversion rate of 0.5%.

Content marketing is quite effective because the content is considered to be able to interact directly with customers. With content, you can improve communication between clients and brands.

Content Marketing Strategy

No Content Marketing Strategy
1 Determine marketing goals
2 Research buyer persona
3 Content audits
4 Choose Content Management System (CMS)
5 Think about ideas for your content
6 Determine the Type of Content
7 Manage content with an editorial calendar

Content Marketing Strategy

1. Determine marketing goals

What is your goal in doing content marketing planning? Why are you interested in creating content? Knowing your goals before starting planning will help you determine the things that are suitable for your content marketing strategy.

2. Research buyer persona

For your content marketing to be successful, you need to know your target audience. This is known as the buyer persona. A buyer persona is very important because you can create content that is relevant and interesting to the audience. The aim is nothing else so that they want to buy the services or products offered.

Your target audience may change. Either you are targeting a new audience or expanding your target audience. If you do market research every year to reflect your audience then you can evaluate your marketing strategy.

3. Conduct a content audit

People usually start content marketing by creating blog posts. But you can create other types of content that might make your business a success. If you have created a lot of content, you should evaluate and review the content that you have created.

Ask, do these contents help increase your business conversion rate? or whether the content that you have created can increase the brand awareness and traffic of your website? Then, you can think of what should be improved from the content.

 4. Select Content Management System (CMS)

Content Management System is a computer application that supports the creation and modification of content. The features that must be in the CMS in order to function optimally include content creation, content publication, and content analytics.

5. Think of ideas for content

So that the content you write can be structured and quality, you must think of ideas for your content. Some tools that can help you to think of content ideas include:

  • What to write

You can use the What To Write content idea generator to find your content ideas. This tool can provide a number of questions that will help you brainstorm. You will get some blog post ideas after completing the questions so you can use them for your content marketing.

  • Content Forest

It offers free tools such as KeywordKiwi and ContentIdeator. This tool will help you to find popular content from your competitors, effective keywords for your content, and content ideas in one place.

  •  Feedly

Feedly is a great tool for tracking topics that are being hit in your industry and you can find content ideas.

  • BuzzSumo

You can find content and popular ideas that are on BuzzSumo. BuzzSumo uses social media shares to determine the content that is quite popular and liked. This information will help you see which content ideas will work.

  •  Blog Post Headline Analyzer

It analyzes headlines and titles and provides feedback on keyword volume, choice words, grammar, and long-tail keywords. If you have an idea, then you can run a number of headings through the Headline Analyzer. You can see how your content can become stronger and so that your ideas can develop through a brainstorming process.

6. Determine the Type of Content

The type of content can also affect the way your content attracts the attention of many people. After you find the topic of content, now is the time for you to think about what type of content you want to create. There are various types of content that you can choose from:

  • Blog Posts

This is the type of content most often used in content marketing. Blog posts are usually on your website and are released regularly to attract new visitors to your website. Your blog post must be interesting so that your audience wants to read and share it through social media. Blog posts should consist of 1000-2000 words.

  • Template

Templates are fairly practical content because they can generate leads for you while providing value to the audience. Audiences tend to be more involved with content if you help them save time.

  • Podcast

Podcasts will help your audience find your brand if they don’t have time to read content every day. The number of podcast listeners continues to increase from year to year. If there is someone who you think is interested in being interviewed then you might consider using a podcast.

  • The video

Videos are fairly interesting content and can be shared on all social media platforms and websites. But videos require more time and greater resources compared to blog posts. However, due to the large number of people who prefer watching videos, videos deserve to be the type of content chosen.

  • Infographics

Infographics can visualize data more convincingly than words alone. This is a good content format if you want the data in your content to be conveyed more clearly and easily understood.

7. Manage content with an editorial calendar

After you do the things above, it’s time to organize your content. You can use the editorial calendar.

Editorial calendars are work documents that provide information to people involved in creating content. Editorial calendars are useful for delivering, producing, and promoting content strategy plans.

Although the steps for content marketing are fairly numerous and require a lot of time and effort, they will all be proportional to the results you will get. Don’t forget to use tools to better manage content.


+ What is the Purpose of Content Auditing?

– To evaluate the effectiveness of the content that you have created and correct the shortcomings so that it can produce better content for the future.

+ How long is a blog post?

– 1000-2000 words per post but you should see the behavior of visitors whether they are happy with long or shorter blog posts.

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