Managing any business, you must always look for ways to attract consumers so that the business stays alive and growing. To be able to attract the right consumers, you need the right marketing strategy as well.

What is a Marketing Strategy?

Do you still not understand what a marketing strategy is? A marketing strategy is a series of plans to reach the target market and turn them into consumers of the products produced by a company.

So you can’t market your product to everyone. You need the right marketing strategy to turn your target market into consumers. In addition to functioning to deliver you to the right customers, marketing strategies are also important to facilitate your coordination with the team. There are many types of marketing strategies. The newest type is internet marketing.

Effective Marketing Strategy for SME Business

Many marketing strategies can be applied to SME businesses. The following is a powerful marketing strategy for the success of SMEs:

1.Set Goals and Budget

The first step in developing a marketing strategy is to determine marketing goals and develop a budget to achieve these goals. Marketing objectives and strategies can be very different depending on the situation of each SME. In addition to goals, you also have to prepare a budget. Why is a budget important in marketing strategy?

Some people may think that posting on social media is enough without having to spend a lot of money. Unfortunately, to get the most out of your marketing strategy, you have to be willing to spend money to pay for ads on Facebook Ads, Instagram Ads, Google Ads, or other online advertising platforms.

2.Take advantage of Google My Business

Another effective marketing strategy is to use Google My Business. Google My Business is a feature for business owners that is very useful to make it easier for potential consumers to find out complete information about a business, from the business name, company address, company phone number, email address, operating hours, company website, to customer reviews.

By registering your business on Google My Business, your company will automatically appear on Google Maps. Customers who want to come to your place of business will easily get to the location with the help of Google Maps. You do not have to bother thinking about a complex marketing system.

Even though it seems trivial, Google My Business has many benefits ranging from businesses that appear on Google Maps, customer reviews to communication media for customers. Make sure your business is listed on Google My Business.

3. Find One Major Social Media Channel

Social media is one of the most effective marketing techniques. There are many choices of social media that can be used such as Instagram, Twitter, Facebook, LinkedIn, to YouTube. Does your business need to be active on all social media? Of course not.

Businesses may have to do social media campaigns on Facebook, Instagram or Twitter only while other businesses may be able to run social media campaigns on LinkedIn, Line, or Instagram. To find the right social media for business, it is necessary to do audience research.

4. Email Marketing

Email marketing is the next marketing technique. Some people might think that email marketing is spam that can annoy consumers. But the facts say that the use of email marketing continues to increase every year.

Studies conducted by McKinsey and Company show that email marketing is 40 times more effective at getting consumers than Facebook and Twitter. As many as 59 percent of consumers are willing to subscribe to email marketing if an offer is given. Offers can be in the form of coupons or special discounts. Based on research, 65 percent of consumers get discount coupons from email marketing.

This shows that email marketing can encourage consumers to shop online or offline.

Reasons Businesses Should Implement Online Marketing Strategies

NoReasons Businesses Should Implement Online Marketing Strategies
1Reaching 196.7 million internet users in Indonesia
2Easy to do
3More specific targets
4The results are more measurable
5Minimal cost

5.Content Marketing

Content marketing is a marketing technique that involves the production and distribution of important, relevant, and consistent content to attract audiences to convert them into consumers. One of the media to accommodate content marketing is a blog. Blogs can be useful for getting high traffic through organic search.

Company blogs are a place to show potential customers that you are an expert in the industry you are in. In addition, you can also use a microsite. This mini-web is very important to help you create a more unique and more focused marketing campaign.

6. SEO Optimization

Your business website should be on the first page of search results so that it is easy for potential customers to find it on Google. You will likely have to compete with thousands or tens of thousands of other websites to get the first Google rankings. For your website to appear on the first page of search engines, the trick is SEO optimization.

There are many things to do in SEO optimization. SEO optimization itself is divided into two, namely on-page SEO and off-page SEO. On-page SEO optimization is the optimization of published content while off-page SEO optimization is optimization that is applied behind the scenes of a website such as backlinks.

7. Paid Search

Since being discovered by online search engines, anyone can find what they are looking for in cyberspace ranging from scientific journals to household appliances. The existence of online search engines such as Google can change consumer behavior where consumers today can search for products on Google first before buying them. Google calls it the Zero Moment of Truth (ZMOT).

Paid search can be found on all search engines such as Yahoo, Google, and Bing. But Google is the biggest platform for paid search. Google provides paid search services through Google Ads, previously known as Google Adwords. With Google Ads, you can set the reach and specifications of the target audience.

8. Take Advantage of Social Media Ads

The reach that is on social media is not only obtained through organic reach. You can also take advantage of the ads service of each social media platform to increase the reach of your social media posts.

Moreover, social media timelines such as Facebook and Instagram also apply a random system, no longer based on posting time. This can cause your social media content to be missed. You can overcome this using an ads service. For that, you can use social media ads services. Creating ads is very easy.


What is internet marketing/internet marketing?

-Internet marketing is a strategy to market products via the internet with the aim of branding,

What methods are used in online marketing communications?

-Social media, SEO, email marketing, SEM, affiliate marketing, influencer marketing, content marketing, lead generation


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