What is a landing page? This term is often encountered when you are dealing with digital marketing. Landing pages can help in all kinds of things. Business owners need to understand this one thing to optimize its impact on the business. Therefore, pay attention to important information that can help you understand what a landing page is.

What is a Landing Page?

A landing page is a web page that can be visited by consumers. But in the field of marketing, the page will stand alone, different from other pages or homes. This page has only one purpose. In essence, landing pages are the next step in the process of converting visitors into customers. Landing pages will be useful in terms of trade, information or deals, or how to get contact information.

A good landing page should be able to convince potential customers to provide personal data in exchange for whatever is offered. Landing pages can be found through a search or your company’s website. This will increase the chances that the prospect will end up there.

Businesses are strongly advised to have multiple landing pages targeted at different customers in different segments.

Landing Page Benefits

1. Support Your Business Goals

One of the main benefits of a landing page is that it supports your business goals such as reaching a new niche market, promoting a new product, getting new customers, or getting more sales. Landing pages benefit your business because they can serve the specific audience or target you are targeting and allow you to measure success about that goal.

By being designed around specific actions that can be tailored to meet your business goals, landing pages can encourage you to take actions such as signing up for your email, providing contact information, subscribing to a newsletter, making a purchase, or consulting.

2. Increase Conversions

Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. The landing page sets up a clear action for the user to take and makes it easy to take that action. This is known as a call to action. As a result, you will see more actions taken or conversions.

Landing pages benefit your business because more conversions usually lead to more customers and more money for your business.

Criteria for a Good Landing Page

NoCriteria for a Good Landing Page
1Focus and free from distractions
2The shape is not intimidating
3Must be able to speak to a specific audience
4Can collect specific information about potential customers
5Must provide special offer
6Gotta give a thank you
7Allows users to access other marketing channels

 

3. Landing Pages Increase Brand Awareness

When designing a landing page, it’s important that the style, look, feel and copy of the landing page are consistent with the content linked to it. A landing page with consistent branding is an extra way to increase brand awareness in marketing. This will benefit your business by increasing the consistency of your brand across multiple media forms and giving users more opportunities to recognize and engage with your brand.

When someone opens your landing page, they will be more familiar with your business branding and more likely to recognize your business again. Since customers are more likely to make a purchase or use the services of a business they know, it’s important to make sure they remember you.

4. Landing Pages Increase Credibility

Because landing pages focus on one goal for the user, you can optimize the content and elements of the landing page to facilitate as many tasks as possible. When users feel that their actions are clear and you are helping them to achieve those actions then they realize that you understand their problem and have thought of creating the best process to solve it.

Another way to benefit from landing page credibility is to include testimonials on the landing page for your product or service. By demonstrating the success of others with the product or service that your landing page focuses on, you help customers feel more secure in their decision to act.

5. Adding Your Email List

Landing pages are typically used to generate leads, meaning businesses get phone calls or form submissions from interested people who then turn into potential leads. As such, a landing page can contain or link to a form that asks for user information such as name, address, email, phone number, or company.

If you use a form on a landing page that asks for an email then the landing page can benefit your business by growing your email list. When someone fills out the form, you can use the opt-in button where someone can also request to receive emails and offers from your business.

6. As a means of promotion

The main benefit of a landing page is as a means of promotion. On the landing page, you can enter short information in large writing regarding the promotion you are running. You may be having various types of promotions. But you only need to highlight one of them on the landing page.

 

FAQ

What’s on the landing page?

-There are several things that must be met and not to be missed in making a landing page such as the use of page titles, images or videos related to products, product descriptions, Call To Action (CTA) and so on.

Who needs a landing page?

-Business owners who want to go online and internet marketers

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