The use of digital marketing on social media dramatically affects the sale of a product/service. Graphic design content is needed in digital marketing to make consumers or audiences interested in the product/service. A design must have a unique and differentiating intention from competitors. Digital marketing needs graphic design because the design will play an essential role in achieving a target.

To create an attractive graphic design, you need software or applications that can help you process photos and images. Several choices of graphic design software will help you in designing well. You may be considering which software/application is the most suitable for your digital marketing needs.

Graphic Design Software Used by Digital Marketing Professionals

Here is some graphic design software to create and process images:

1. Photopea

Photopea is a design tool that you can access through the website for free. These design tools can be an easy and inexpensive alternative to Adobe Photoshop. You only need to use your computer’s browser to visit the website. Some of the available features are also no less complete than Adobe Photoshop.

The drawback of this design tool is that you will sometimes find advertisements. It might interfere with your work. You can subscribe to the premium version if you are bothered by the ads.

2. Canva

It is one of the most preferred online graphic design applications. Canva is an online design tool that offers drag and drops features and provides many attractive templates for Facebook Covers, logos, posters, Facebook Ads, etc. This one tool is perfect for anyone, including beginners. You can upload your logo or image to Canva. This design tool can be used for posters, Facebook ads, social media posts and stories on Instagram.

Not only that, you can save your basic designs via Canva’s cloud. Thus, you can continue the results of your preliminary plans. You can access Canva through the website for free. But this design tool also offers a pro program if you want to access more templates and other premium elements because not all templates and features can be used for free.

3. Pixlr

You can access Pixlr through the website, and it’s free. Through Pixlr, you can create designs or edit existing designs with almost the same features as Adobe Photoshop. Like Photopea, you will find some ads because it is free. But Pixlr also provides premium packages that you can use to support and simplify your work.

4. Adobe Photoshop

Adobe Photoshop, better known as Photoshop, is graphic design software for a million people. Not without reason, this software that has a dominant blue icon is the most effortless application to use by everyone, including beginners. Photoshop is software used to edit photos and images. Lately, this software has become the mainstay of many people for graphic purposes such as making banners, logos, etc. Many tools make it easier for users to process photos, such as healing brushes, lasso tools, crop tools, etc.

Photoshop is used for professionals and for those who are new to graphic design. There are many tutorials on Youtube that can be used to create graphic designs using this tool. Photoshop can be used for many things, from changing the background on an image or photo, changing the paradigm of colour to replacing objects in a photo or image with something else. These advantages make Photoshop the mainstay of many people’s graphic design software.

5. Pablo

If you want something simpler, then you should try Pablo. Just like Canva, you can start your design by choosing a template, quotes, announcements, promotions and so on. Moreover, to select the perfect dimensions on Instagram, Facebook, Twitter and Pinterest, this tool allows you to change the position of the text with just one click. You can also upload images and logos. This online graphic design app is highly recommended for social media posts, quotes, Facebook ads, Instagram ads and Pinterest posts.

6. Piktochart

Need a design that delivers the visual impact it deserves? You must try Piktochart. The bottom line, this online design tool is so intuitive and straightforward that it can help you tell your story. Just like Canva, Piktochart’s drag and drop feature makes the design process a lot of fun.

Are you tired of using PowerPoint all the time for presentations? You can create presentation slides on Piktochart as well. Apart from that, you can also download all the slides as images, share the link and start your presentation right away.

This tool is recommended for infographics, flyers, posters and presentations.

7. Adobe Spark

Adobe Spark is another free online and mobile graphic design app that you should know about. Easily use this application to create graphics, videos and web pages that make you stand out on social media. In general, the available templates are professional and clean. To save time, users can go for popular templates. One feature that makes Adobe Spark stand out is its video creation function.

All you have to do is upload some pictures, enter your text and click ‘next’. Your short video is ready. This tool can be used for social media posts, short videos and Instagram Stories.

8. Gravit Designer

Gravit Designer is a full-featured free vector design application that offers more comprehensive features. You can use the online version or download the desktop application. This online graphic design application allows you to design layers, icons, presentations, illustrations, prints and application designs. If you know Adobe Illustrator, then you should try this software. The good news is that this app is entirely free.

9. Corel Draw

Corel Draw is software that is quite popular for making graphic designs. Corel Draw also has its fan base. It makes Corel Draw one of the many must-have applications for designers. Corel Draw has significant differences from Photoshop in terms of functionality and usability. Corel Draw is superior in making visual works such as posters, logos, banners and even wedding invitations.

This graphic design software has the primary function of a vector-based image maker or processor. Corel Draw has many excellent features, such as giving effects and selection. This software has also become mandatory for many large companies in the graphic design field. How to operate it has even been taught in several design schools.


What is graphic design?

Graphic design is a form of visual communication that relies on typography, image processing, layout, illustration and photography skills. The main principles of graphic design creation are balance, unity, proportion, rhythm, emphasis, simplicity, space and clarity.

Why should there be graphic design?

-Graphic design is the same as wearing the best clothes for company branding before launching and meeting with many consumers. Of course, the goal is to get a good company image consumer attention to the proper delivery of various important information.

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