You must have just discovered that Instagram content plans can find exciting differences from a brand. It is an important point where you can start developing and increasing engagement and a wider audience. If, so far, your Instagram posts have not given results that match expectations, you have to think of a new strategy by creating a content plan.
The course content plan has a function that can help you with how content will be released. It aims to achieve predetermined goals and create content to get even better results.
Contents
- 1 How to Create Instagram Plan Content
How to Create Instagram Plan Content
In this article, we will discuss how to create Instagram plan content. This discussion is intended for those wanting to increase your brand’s awareness and sales. Here are the total points.
1. Create Goals
The first way to create a content plan is to know in advance what the goals of Instagram content will be that will be created later. Either to get new followers, increase purchases, or lead other users to visit a particular page or website. These are called Key Performance Indicators or KPIs.
Don’t be too hasty in setting your goals. You can brainstorm first. It is followed by thinking about the suitable topics for content on Instagram.
2. Creating Calendar Content (Scheduling)
One example of content planning is to create a calendar for posting. Scheduling content posting is essential because it will be your brand roadmap. In addition, it will lead you to find a specific point to help achieve the target.
This method is beneficial in finding various content ideas or creating campaigns, helping to find gaps if there are deficiencies in the previous content and helping you be more consistent in posting Instagram content.
For example, you discuss with your team the time and day to post a social campaign. After everyone agrees with the schedule, you can start thinking about the most appropriate topic ideas.
The ideas here are not just creating things. But you also have to consider whether the content will be videos or photos. Thus, achieving goals is not difficult.
3. Consistent with Themes and Content Colors
It is something that many social media admins out there often overlook. Because they tend to be careless in creating content without considering the content’s quality, this is perfectly legal to do but better avoided. Try asking yourself.
Do you enjoy viewing, reading or watching Instagram content whose themes have changed mysteriously?
Are you happy to see content that has different colours in one account?
For many people, this is indeed very annoying. Therefore, you must be consistent with the theme and colour selection of the content. It is, of course, important. In addition to convenience and enjoying content for readers or readers, your brand has its own identity that is different from the others.
4. Show Maximum Creativity
Instagram is not just about an application to share photos. But there are many other ways to make this Instagram content planner.
- Photo or Image
Instagram is known as a platform for sharing photos. Photos or pictures are the best media to show your product. In image content, you can provide interesting information, interact with the audience from questions and answers via captions or create promotions/giveaways.
- Videos (IG Reels)
There is also a video media that you can use to show something more different from your product, for example, a teaser video. In addition, you can also upload behind-the-scenes videos in your business to make the target audience interested in using the products offered.
You can enter the Instagram Reels feature, which is currently an example of a successful social media content plan to increase engagement.
- IGTV
There is also Instagram TV or better known as IGTV. If your video content has a duration limit that the platform has determined, then this IGTV feature is a medium that can be used to create much more detailed video content.
At least, you no longer need to think about videos with solid and solid concepts with only a one-minute duration. With IGTV, you can create long videos to provide a complete description of the products you offer to your audience.
- Instagram Shopping
Instagram Shopping is a feature that allows users to buy products through their Instagram photos or videos. So like it or not, you have to create an exciting image or video content that has the potential to be glimpsed by many potential consumers.
- Instagram Stories
The Instagram story may not be a foreign feature for you. Instagram Stories is a feature that allows all users to share vertical images or videos, but posts of this type only appear 24 hours a day.
But what makes Instagram Stories interesting is that there are so many stickers that you can use to interact with your audience. The purpose of making this interaction is to attract potential customers with a personal approach.
Not everyone likes to buy products in person. They sometimes need a more intense approach to convince them that the product you are selling is suitable for their needs.
5. Making Interesting Captions
The simplest example of an Instagram social media content plan is to think of a caption for posting an image or video. No, you don’t have to write hard-selling posts like “This product is cheap, so you have to buy it” and “Let’s just buy the product!”.
Sometimes you may have to make advertising sentences or captions that are directly on point, but after a while, the audience will get bored. Therefore, you should make an exciting caption and tend to be soft selling, for example, using the AIDA concept (Attention, Interest, Desire and Action).
Who still often uses hashtags entirely unrelated to the content that has been prepared. For example, you want to post Health content, but the hashtags used are irrelevant.
Don’t ever do that!
Just choose hashtags related to the content to be posted. Don’t just use hashtags that are currently hit. That, of course, is very contrary to the guidelines of Instagram itself. First, research what hashtags are appropriate and tamper them all in the Instagram plan content.
7. Identifying the Best Time to Post Content
According to the old strategy, the right time to post content is no longer at 7 pm or specific hours. Instead, this is the time when your audience is using Instagram a lot. To find out when your audience is more active on Instagram, you can rely on a feature that can track the audience’s busy time. This feature can be used if your account changes from a personal account to a business one.
8. Content Evaluation
After posting the content you have prepared in the content plan, evaluate the results. Some points should be considered: likes, follows, shares, comments, and saves.
At the likes point, you have to check how many accounts have liked the content that has been shared. Another point follows this.
FAQ
What is content planning?
-Content planning is a structure where the company determines which content initiatives will be implemented and when the content will be done.
How to create content on Instagram?
-Make a content plan, prepare the best content media, use relevant hashtags, post at the right time, and check each post’s results.