In running a website/blog, keyword research is very important. The right keywords can help your website rank in the top search engines. Keyword research is part of the optimization process of a blog/website.
SEO keyword research is the process of finding terms used by most people for a business niche. Keyword research is useful for understanding what your audience is looking for when they are online.
- 1 Why is Keyword Research Important?
- 2 How to do Keyword Research?
- 3 Benefits of Keyword Research
Why is Keyword Research Important?
Keyword research is very important for online marketing: Pay Per Click (PPC) and Search Engine Optimization (SEO).
In SEO, your goal is for your website to get top rankings for the keywords searched by the audience. Most of the SEO strategies used by SEO services are using keywords to help search engines understand what is on your website so that search engines bring up your website when someone types in certain keywords.
In addition, keyword research is also a useful tool for understanding your target audience. You can find out more about what they are looking for and what information they need. This will help you to get a successful marketing strategy. You can use it to plan content marketing and find out which products you will sell.
How to do Keyword Research?
Now, you know the outline of keyword research. Some things you must do include:
1. List terms that relate to your business
Start by sitting down and writing down a list of all the terms that you think relate to your business, industry, products and the problems they are dealing with. Think about the terms you usually use in business and the terms used by people who are not business people.
2. Choose the Keyword Research Tool
To find the value of keywords that are in your list and identify other keywords in your strategy, you need a tool for keyword research. You have many choices.
Some keyword research tools to consider include:
Google’s Keyword Planner – This is the best and free tool available for keyword research. Google provides data on monthly search results for keywords, level of competition, CPC estimates for PPC ads and related keyword suggestions.
Keywords Everywhere – This is a free plugin available in Chrome and Firefox, Keywords Everywhere puts keyword data on SERP every time you search. You will see the average number of searches and the level of competition for your search terms as well as for a list of related keywords.
Answer the Public – With this free tool, you can get relevant keywords. This tool will generate a list of related keys based on categories such as questions, prepositions, and comparisons.
Moz – This is a paid SEO tool that provides many features including a good keyword research tool. You can get 10 keywords per month with a free account or upgrade the paid version to get even more keywords.
Ahrefs – This is a paid SEO tool that is quite popular and provides lots of data for different keywords and suggestions for related terms.
SEMrush – This tool provides limited keyword data when you do a free search, you can get more keywords by upgrading them to a paid version.
You can get a lot of good information from this keyword research tool, but if you want to seriously run an SEO and PPC campaign, buying a paid product is very useful to get additional information. You can also save time.
3. Make a list with tools and research
After you choose the tool, you can return to the list of keywords that you created earlier. Enter the terms in the list into the keyword research tool to get data from each keyword. You may find that many keywords in the initial list that you should not need to save. Your tool will provide additional keywords that you don’t want to add.
Remember that the tool for keyword research is not like humans who can recognize relevance. So, you should not assume that any keyword suggestions given by the tool can enter your list. You can consider it if the keywords make sense for your brand and audience.
You can complete your keyword research process with the following three things:
Google SERPs – Google will provide you with more keyword suggestions: a list of autofill that appears when you start typing, the People Ask section also appears for several searches and the “Search Related To” section at the bottom of the page.
Also, pay attention to what appears on SERP in terms of advertisements and rich features such as featured snippets. Some terms that seem important to SEO based on search volume can be less important if SERP is dominated by features and advertisements that push organic search results to the bottom of the page.
Competitor’s Website – Your competitors have also done the keyword research. You can benefit from their experience by analyzing the keywords they are targeting for the main page and in their content.
Customer Research – The keyword research tool provides a lot of information about what your customers think but you can learn more by going directly to the source. Submit customer surveys and analyze user reviews to see how your audience is talking about your products and products sold by your competitors. You will know what questions they ask, how they use your product and the features or benefits they value – this will generate more relevant keyword ideas.
Benefits of Keyword Research
|No||Benefits of Keyword Research|
|1||Create quality content|
|2||Ease websites to be found in search engines|
|3||As on page SEO strategy|
|4||Ease search engines to find products|
|5||Introducing products in search engines|
4. Set your keywords
At this stage, you already have a solid list of keywords and data for each keyword. Now, you want to create a system to organize the information you have so that you can use it to build marketing strategies.
You can do this using a spreadsheet or with the help of one of the keyword tools you choose. Group your keywords based on factors such as competitiveness, popularity, SERP, topic categories and goals. When you can sort keywords by each category, you will be better able to analyze which should be the focus in various tactics and campaigns.
5. Enter keywords in the marketing strategy
For SEO, use keyword research to choose the main keywords for each website. Optimize by looking for opportunities to add keywords to all relevant parts of the page, such as URLs, meta tags, headings, and page copies. Don’t overdo it – just use keywords that you think are appropriate.
After you have done this on all pages on your website, use keywords in your list to devise a strategy for creating new pages with optimized quality content. Start working on building links that target high authority websites that publish content related to your keywords.
For PPC, you should create an ad campaign based on the keywords you choose. We recommend that you prioritize keywords that have commercial value.
6. Analyze your results
With PPC and SEO, you will get data based on the results of your campaigns. Pay attention to the analytics provided by Google Ads, Google Analytics, and any SEO tools that you invest in. Don’t just pay attention but also pay attention to visitors who will turn into customers.
You might realize that some keywords that you consider important do not bring the right visitors. Or you might realize that long-tail keywords actually generate more visitors than the head terms that you think are more important.
Improve your PPC and SEO strategies based on that data.
What are the Recommended Free Tools for Keyword Research?
– Google Keyword Planner (GKP)
How to Analyze Keyword Research Results?
-You can see the analytics provided by Google Ads, Google Analytics and SEO tools.