Currently, Instagram is one of the most widely used social media among young people. After Instagram was acquired by Facebook, Instagram made many innovations and its users are increasingly comfortable using this one social media. One of the reasons why your posts are seen by many people is the engagement or level of interaction that is in your posts.
One of the reasons for the many interactions you build-up is the captions you make. There are several ways to make Instagram captions so that your engagement and followers can increase rapidly.
How to Create Instagram Captions to Increase Engagement
1.Make a Caption Short But Full of Meaning
If you want to make a long caption, that’s not wrong. However, users will prefer a caption that is concise, short, and useful. The benefits referred to here are those that can be felt by the followers. It can contain useful information for them. It can also contain useful information for them. It can also contain something that hits their heart so they feel your caption represents their heart’s content.
With a caption like this, you will get lots of likes and comments on your Instagram feed.
2. End with a Question Sentence
To get lots of comments, you can lure followers with question sentences. You can upload 2 types of the same product but with different designs. Then, you can continue with the caption “Do you prefer the right design or the left design?
You can also write other questions that invite more comments than usual. With a question sentence, your followers will be hooked to answer and interact with you. If they have already commented, then it’s best to reply to their comments so that there is a more intense interaction.
3. Give Hashtag
After writing the appropriate caption, you can create a hashtag that also matches your post. It’s best not to be too much because Instagram has limited the use of hashtags in a post.
A suitable and simple hashtag can give an elegant effect on your status and when someone searches for that hashtag and likes your photo, they will also like and maybe will comment on the post.
4. Using Emoji
Emojis are quite important to make your captions cuter, funnier, and reinforce the impression that you are a friendly person. You shouldn’t overuse this emoji. Not too much. The function of this emoji is as a message booster. For example, you are writing a happy message, then at the end of the sentence, you can add emoticons to laugh, smile, and so on.
5. Don’t Get Typo
After you create an Instagram caption, you should re-read the caption. The goal is to minimize typos in writing. You certainly don’t want your message to be misunderstood by followers, right? So, you can research your captions before they are finally posted because they will be seen by many people.
6. Make People Feel Curious
If you want to make your followers feel curious, you can write down words that make people feel curious, then you can give dots and enter a bit more. Thus, the words “see more” will appear. This will invite people to click “see more” so they can read your interesting caption.
Thus, your interactions can fly well. Of course, your caption must be good and useful so that people don’t regret being curious about your caption.
Benefit of Instagram Captions
| No | Benefits of Instagram Captions |
| 1 | Interpret a picture or video |
| 2 | Give messages to readers |
| 3 | Express feelings |
| 4 | As a business requirement |
7. Customize Caption with Video or Photo
Captions are supporters of photos or videos uploaded on Instagram. What is uploaded must be in line with the caption. Don’t be on the opposite side. So, you should adjust the Instagram caption that you make with the atmosphere/message you want to convey in the uploaded photo or video.
8. Show Brand Personality
When you are making a caption, you need to remember how the brand personality of the company is. If you want to present content with a brand that is relaxed and funny, then use colloquial language that is popular and quite light. But if you manage a company account with a serious and authoritative brand image, it’s better to use formal sentences that are easy to understand. Make sure that every sentence you use matches the personality of the brand.
9. Write a Catchy First Sentence
Since Instagram users don’t spend too long on a single post, it is very important to get their attention in the first sentence. The first sentence is the aspect that determines whether the audience will spend time reading the caption or not. So that the first sentence in your Instagram caption is interesting, then put important information in interesting word order.
If you want to mention another account and include a hashtag, then it’s best to put it at the end of the sentence. Because if you put it at the beginning of the sentence, your audience’s attention will be diverted to the hashtag and the account profile.
10. Include a Call To Action (CTA) When Writing Instagram Captions
To make an interesting Instagram caption is to make a CTA or Call To Action. A CTA is an instruction in the form of a sentence that is made for the audience to respond or take action on your post. In a caption, the CTA can be in the form of a call-to-action sentence or a question. For example, at the end of a sentence where you can ask questions that are relevant to the topic in the photo.
This will trigger the audience to answer your question and then leave a comment. You can also lead the audience to take response and action. You do this by making an invitation sentence such as a command for the audience to mention their friend in the comments column or share your post.
FAQ
Are captions very important on Instagram?
-Words are very helpful. Paying attention to Instagram captions is the key to success in the Instagram algorithm. Instagram captions can add context to the photos and videos that you share as well as details that users may not know.
What are the criteria for a good Instagram caption?
-Text can be up to 2,200 characters long, including emojis of up to 30 hashtags. That certainly doesn’t mean that your text has to be an essay filled with hashtags and filled with weird emoji messages. Just like good web writing, your Instagram should be eye-catching and easy to read and follow.