Do you want to increase the audience for content? If so, then one of the best ways is to use clickbait. But excessive clickbait can damage reputation. How to create a good click bait title as a content strategy? Clickbait that is used properly can bring in a lot of visitors.
Contents
What is Clickbait?
Clickbait is a content title that is made attractive to attract people to click on the content. The more the number of clicks, the more successful the clickbait title will be. In addition, clickbait is found in various content ranging from blog posts, videos and news. Clickbait features include:
- Loading cute and memorable pictures
- The title used invites curiosity
- The title tends to involve the reader’s emotions
You should be more careful using clickbait as a content title for your business. Keep creating content that is relevant to the needs of readers and appropriate information because the reputation of your business is at stake.
How to Create a Clickbait Title for a Content Marketing Strategy
Here’s how to create clickbait for your content marketing strategy:
1. Use the Most Interesting Part as the Title
Reread your content before giving the title, which part is the most interesting or is there a number that piques the curiosity of the audience? Make this sentence the title of your content. By using the year 2021, the audience will certainly be interested because they get the latest information. In addition, use more specific words for the SME segment that requires information according to the right target market.
2. Giving Riddles to the Title
Giving a riddle to the title can be an effective way to create clickbait because it can increase the curiosity of the audience. One of the reluctance of many people to create a website is related to the price. That is what is then used as a pinpoint, which is expensive or cheap.
With the title of a riddle about high or low prices, the audience must click to get the answers in the content. This is certainly an interesting strategy because it can not only provide value to users in the form of information but also get a lot of clicks to attract potential consumers.
3. Using Emotions to Bring Readers Closer
Using sentences that evoke emotions can also be used for clickbait but don’t overdo it. For example, you realize that consumers are panicking if the product can’t be used, then you can use a title in the form of a question to give the impression that you understand the audience. In addition, make sentences that are calming. The trick is to tell them that there is a solution they will get by reading your content.
4. Make Readers Feel Engaged
You can use sentences that invite readers to engage or use questions that are relevant to the needs of the target audience. For example, creating content that invites prospective business people to make a proper business plan is an important step in starting a business. With a few sentences, you can make the audience feel that the content is suitable for novice businessmen. In addition, a few sentences make the audience join together to follow the steps of the guide to starting a business.
5. Use Copywriting Techniques
You can create a title with a sentence that easily attracts attention by applying the copywriting principles that are relevant, unique, useful, and concise. The application of this principle begins with trying to write a short title. The goal is to avoid saturation of the audience. Although short, the title must still reflect the benefits of relevant content for the audience. Also, make sure to come up with a creative title that hasn’t been used before.
Clickbait Strategies to Avoid
No | Clickbait Strategies to Avoid |
| 1 | Ads that claim to reveal secrets or sensational information |
| 2 | Ads that use words like “Click here to learn more..” or “See what happens next.” |
| 3 | Ads using altered images or disaster photos |
| 4 | Ads that use “before and after” photos show changes in the human body |
| 5 | Ads that use negative events such as death, disaster, or illness to evoke action in viewers |
Advantages of Clickbait
Here are the advantages of clickbait:
1.Increase Click Through Rate (CTR)
Clickbait titles will make the audience more interested in clicking. Besides being curious, they hope to find answers from your content. 8 out of 10 people will click on a clickbait content title. When more people click on the content created, your CTR will also increase. A high CTR proves that your content is relevant to the needs of the audience. Finally, Google will put it in a good position in search results / related search.
2. Increase Pageviews
Clickbait titles will make the audience interested in reading or watching the content. In the end, the number of pageviews i.e. the total pages viewed by the audience will increase. When your number of pageviews is high, then the content will be considered useful for readers so that search engines will recommend it in search results or search engine results pages. For online media such as BuzzFeed, clickbait is also effective in getting advertisers more easily. So, your income will increase with the right clickbait strategy.
Clickbait is also somewhat effective at getting people to share content with other people. Because with a title that causes emotions such as surprise, curiosity, and others, it makes people interested in doing it.
You can use this social share potential to increase brand awareness of your product. If this step is successful, you can still create clickbait titles that are relevant to the content contained in them. On the other hand, if the clickbait that is created does not get enough social shares, it could be because the audience thinks that the title is excessive and does not want to spread content that is not credible.
Disadvantages of Clickbait
1. Bringing Inappropriate Traffic
Clickbait is likely to be able to bring in traffic from an audience who is curious about the content. But that audience may not be the right target audience and so will not proceed to the product purchase page. If that’s the case, efforts to increase revenue through content marketing strategies are not optimal, right?
2. Bounce Rate Increase
Another disadvantage of using clickbait is the high bounce rate on your website/blog. The reason is that when the audience realizes that the content does not match the title, they will immediately leave your website. Websites with high bounce rates are indicated to have content that is not relevant to the user’s search. Google usually won’t recommend it to users so the position in the search results will be bad.
3. Damaging Brand Image
Imagine that you create clickbait with inappropriate marketing content. For example, you offer a watch promo for all audiences in the title section. But when read, the promo was only valid for the first 100 buyers. Audiences will certainly feel that it is just a hoax. If clickbait content appears only once, readers may still be able to understand. But if this is always done, then the confidence in the business will certainly go down. As a result, the brand reputation can fall.
FAQ
What is clickbait?
-Clickbait refers to website content to earn online income. In Indonesian, this is known as feedback or what can be known as an interesting and curious title so that the audience will be provoked to pay attention to the article.
What’s the problem if the website uses clickbait?
– When websites use clickbait, they usually value getting clicks more than producing quality information. Meaning they don’t care if they waste your time with mediocre content.