Articles are one type of content that is needed if you have a website or blog. Whether for a business website, portfolio, or gallery, articles can be used to bring your website up in the rankings on search engines like Google. Therefore, you need to learn how to write SEO-friendly articles for your blog and website.
Starting from keyword research to promoting and updating articles, here are powerful ways to write SEO-friendly articles for blogs and websites that can be directly applied.
- 1 How to Create SEO Friendly Articles
- 1.1 1. Look for Relevant Keywords
- 1.2 2. Understand Reader’s Search Intent
- 1.3 3. Decide on an Interesting Title
- 1.4 4. Creating Article Structure
- 1.5 5. Use Headings and Subheadings
- 1.6 6. Meta Title Optimization
- 1.7 7. Optimizing Meta Description
- 1.8 8. Image Optimization
- 1.9 9. Shorten Writing Per Paragraph
How to Create SEO Friendly Articles
Before knowing how to write SEO-friendly articles, you should know that Google will evolve and develop algorithms when providing ratings for content that appears on search pages or the Google Search Engine Result Page (SERP).
SEO-friendly articles are articles that are important for readers who are also liked by Google. As a writer, you should develop your writing so that it is useful for readers and can get a fairly high ranking on Google search results pages.
Google’s algorithm will continue to grow so you must update with the development of how to write SEO-friendly articles. Here are some important points that become the main basis for how to write SEO-friendly and useful articles for readers.
1. Look for Relevant Keywords
Keyword research is the first thing that must be done when writing SEO articles. Search relevant keywords with the theme of the website and are likely to be often searched by the audience. You can find inspiration by using free tools like Google Trends.
Then, determine how many searches for those keywords by checking the search volume using a tool like SEMrush. To know search volume, this method can also make your articles more SEO-friendly.
2. Understand Reader’s Search Intent
Google will give a better rating on articles that are in line with their principle of being able to provide answers for users. The users in question are those who type keywords in the Google search field. This is called the search intent or the purpose of the reader’s search.
Before writing an article, you should first determine what questions the article you write an answer to. If readers think your article can answer their questions, then Google will consider your article to be a recommendation for other users in search results.
3. Decide on an Interesting Title
To write SEO articles, you must also have the ability to string words that attract the attention of users. You have a fraction of a second to convince your readers to want to read your article by using a title. Therefore, determine an interesting title that can represent the content of the article so that readers feel the need to know what information is in your article.
Even if there is no limit on the number of letters or words in making a title in a particular CMS, the title should not be long-winded. Do not let the title does not match the content of the article. The title must be easy to understand and also interesting.
4. Creating Article Structure
When we write an article, especially an SEO-friendly article, we must have a clear structure so that it doesn’t deviate from the main topic. In addition to being a benchmark, so that your discussion does not deviate, the article structure can also make it easier for you when explaining the contents of the article. The easy way is to position yourself as a reader and then estimate what answers you want to get from the article.
If it’s still difficult, you can consider answering the basic 5W+1H questions. This will be very useful in overcoming difficulties.
5. Use Headings and Subheadings
Headings and subheadings are the same as the subtopics of an article. Using headings and subheadings can help you maximize article structure. Because the heading will be the element that divides the article into several main subtopics.
When we determine the heading, pay attention to the intended search intent. If the article is made in the form of a listicle, it is better to place H2 (heading 2) after H1 or the title.
But articles that cover a topic in-depth (not listicles) usually require using headings differently. You can use headings at levels H2 to H4. What is certain is not to jump over the heading level.
6. Meta Title Optimization
Unlike the title or H1, the meta title will later appear on search engines. This title will be read by Google as an assessment condition to determine the ranking on search engines. The condition is to use 50-60 character letters so that when your article appears in search results, the title will not be truncated.
You also have to make a title that can attract the interest of the reader. The trick is to point specifically.
7. Optimizing Meta Description
Meta descriptions are usually often assessed by Google. You can create a meta description that contains keywords in it and can lure readers to click on the page. For example, you can include a call to action (CTA) or a question sentence that can stimulate curiosity.
In addition, make sure the meta description that you create can also represent the content of the article. Then, so that your article can be SEO friendly, don’t make a meta description that is too long. Just 120-150 characters.
8. Image Optimization
Not only with meta descriptions, but you should also optimize images as a way to create SEO-friendly articles. The purpose of image optimization is to shorten the loading time on the website. Because a website with a slow load time can get a bad rating from Google so that it can lower your website ranking.
Therefore, you must pay attention to the size of the image used in the article. You can reduce the image size through websites such as Tiny JPG or Tiny PNG. You also have to add alternative text to describe the image so that Google can understand what the image is in your article.
9. Shorten Writing Per Paragraph
Using 3-5 sentences in each paragraph may be applicable in the context of discourse that has existed in school materials. But this rule does not apply in how to write SEO-friendly articles on websites and blogs because the level of focus of readers on the internet is lower than book readers.
Make writing short and clear in your article. Instead of having to use 3-5 sentences, you can also write 4-5 lines of sentences in one paragraph where there is a maximum of 20 words per line. The shorter the writing per paragraph, the better. Make sure the message in question can be conveyed clearly.
What is SEO-friendly?
-SEO friendly is a way that is done so that the content on a website is recognized in search engines and increases traffic to the company’s website.
What is the difference between SEO articles and regular articles?
-Seo articles aim for websites to be found easily by search engines, while regular articles are generally to simply educate website visitors or for other needs.