For people who have been in the marketing world for a long time, the term inbound marketing must be familiar. But for people who are just entering into the world of marketing may still not be familiar with this one term. Inbound marketing is a marketing strategy that is trending and is quite effective in marketing.
Inbound marketing involves technology in its application so that marketing becomes more powerful and very interesting. What and how exactly is inbound marketing?
Contents
Inbound Marketing Strategy
| No | Inbound Marketing Strategy |
| 1 | Attracting |
| 2 | Engaging |
| 3 | Delighting |
Inbound Marketing
HubSpot CEO and co-founder Brian Halligan introduce the concept that has so far been known as Inbound Marketing. This concept is starting to be known even though it is somewhat slow. Inbound marketing was known for the first time in 2007. In 2012, inbound marketing grew rapidly.
This concept was introduced by Brian a few years ago and is quite outstanding among online marketers such as Search Engine Optimization (SEO).
Definition of Inbound Marketing
Inbound marketing is a digital marketing strategy that maximizes the use of the internet for marketing. The media used in inbound marketing include social media, website design, SEO, and others so that your audience can find it.
The main purpose of inbound marketing is to build brand awareness to targeted audiences so that audiences who like the product/brand will feel the need and will seek information by themselves.
According to Hubspot, inbound marketing is a way to build a business by attracting, engaging, and delighting the community to build credibility.
Inbound Marketing Strategy
Inbound marketing turns out not only to regulate ads or SEO optimization features. Some powerful strategies can make the promotion more effective until it reaches the audience.
So that inbound marketing can make the customer experience more valuable and bring a positive impact in the business world, here are effective strategies for Inbound Marketing:
1. Attract
You can attract potential customers to your website and blog by using very useful content such as blog articles, promos, and social media accounts.
You can fill in the details of the products you sell, discounts, testimonials, and the most important thing is an explanation of your product. The explanation must be relevant. That is, it can provide solutions to problems that are being faced by consumers.
You can also sharpen this strategy with an SEO strategy with targeted keywords. By using SEO strategies, your product can appear more often in search results on search engines like Google.
From there, the people who need your product will find it when entering relevant keywords.
2. Engaging
What to do after you get many customers? Up to the next level of inbound marketing strategy, engaging. In inbound marketing, companies must establish good relationships with customers. You must make a personal product engagement with each customer so that cooperation and relationships with customers become more lasting in the future.
One engagement that can bring good results is to deepen customer service skills. You can learn to provide solutions to customer questions, handle well after-sales, and of course create flexible communication styles.
Communication style with customers was very influential. Do not let communication with customers feel like a very rigid robot. It is better to use a personal approach so that there is a closeness between the customer and your brand.
One of the suggestions given by Hubspot includes not selling products but providing solutions to consumers. Thus, the brand will be the solution without having to sell openly and looking to profit.
3. Delighting
This strategy becomes the stage where the company ensures customer satisfaction. At this stage, companies must have a good team to strengthen the relationship between brands and consumers.
One way to ensure consumer satisfaction is to conduct a survey. This survey can be used as a learning material for the future. The current survey can be done on Instagram. You can use features such as multiple-choice, polling to questions to listen to consumers’ complaints about the products they receive.
Don’t forget the response of the customers well and adjust your communication style. Treat consumers politely. Show that you care about your customers. Consumers are not only adders to your turnover and money, but they can be loyal promoters who will help you market your brand in its social sphere.
The Excellence of Inbound Marketing
1. Higher ROI
Return on Investment (ROI) from inbound marketing is higher than outbound marketing. Clients will look for you when they need the product or service that you offer. This is what makes sales figures higher.
Inbound marketing allows businesses to capture more leads at lower costs than outbound marketing. This is because most marketing is done online and is far cheaper than outbound marketing.
Inbound marketing costs are 62% lower than outbound marketing. Most customers research online for products before they buy them. If your website provides useful information that matches prospective clients, then they will trust you.
Your brand describes how your prospects and other parties who interact with you can understand your business. You cannot control how the market will view your business. But you can influence their perception. How to? With inbound marketing.
When you connect with prospective clients online, providing quality content will add value to their lives. Creating quality content will help you improve your brand online and make you a leader in your industry. With an improved brand, making sales easier.
3. Generate more sales & leads
Inbound marketing can help you generate high-quality leads. For your website to generate more leads, the website must get a higher ranking on the search engine.
But for more optimal results, your website must get high rankings for targeted keywords. After creating and optimizing a website for SEO, then you have to create inbound links to increase its ranking.
FAQ
Where do the terms inbound marketing come from?
-From HubSpot co-founder Brian Halligan introduced the concept in 2007.
How can Inbound Marketing Improve Brands?
-By presenting quality content, the brand will increase in the eyes of consumers.