The new feature of Instagram Reels can finally be enjoyed by users in Indonesia. Instagram Reels has been released in 50 other countries since August 5, 2020. However, Instagram officially presents the Reels feature for the Indonesian region on June 23, 2021. Have you tried Instagram’s newest feature that has been waiting for a long time?
Instagram has immediately had a special place in the hearts of social media users since its launch on October 6, 2010. In Indonesia, Instagram has 87.8 million active users as of May 18, 2021. It is not surprising that many business owners use Instagram as a medium for promotion. on line.
This new Instagram feature called Reels has the potential to jump-start your business.
What are Instagram Reels?
Instagram Reels is the latest feature released by Instagram to create interesting videos with a very short duration. Instagram Reels videos can be made with a minimum duration of 3 seconds to 30 seconds. The presence of this latest feature is a resolution that provides exclusive space for short videos.
With the various features available on Instagram Reels, short videos can be displayed in feeds and become easier for many people to reach. Reels video can also appear on the Reels Explore Feed page, whose concept is very similar to For Your Page (FYP) in the TikTok application.
What can appear on the Reels Explore Feed page are popular videos that will keep you updated with the latest trends. At the beginning of its appearance, Instagram was only a medium for users to show photos and short videos on the Profile and Feed pages.
Benefits of Instagram Reels to Boost Your Business
The Reels feature, which is predicted to become a new trend, can be used to jump-start your business. Instagram Reels has a great opportunity to be used as a place to develop a business, even for those of you who are beginners with small accounts.
You have a great opportunity to grow and introduce your brand by creating interesting content via Instagram Reels. Moreover, Instagram Reels has an insight page that can be one of the factors to consider in creating further content.
Currently, Instagram Reels is enjoyed in 80 countries. This allows business people to promote their brand not only in the local world but also internationally. What are the benefits of Instagram Reels for your business?
1.Boost Post Instagram
Reels Instagram posts will enter the Feed and Explore Instagram pages. You can create interesting Reels content according to the Instagram or business theme that is offered. Interesting content will make people feel curious and want to know more about your business.
The result is Instagram users who visit your profile page to see other posts that are no less interesting. From there, your insight will arise. The possibility of people being interested in buying products or using your business services is also higher.
Because it gets exposure from the Reels Explore Instagram page, your Instagram account can get higher visitor traffic. If Instagram content presents something interesting and extraordinary, Instagram users will not hesitate to follow your account.
The goal is to keep up with quality content or wait for special promos. The more followers you have, the more people will know your business. If the target market is familiar with the business, it will continue to grow.
When trust has grown, the likelihood of followers being interested in buying or using the services of the business offered will increase. This method will be very useful, especially for those of you who have not used TikTok optimally.
3.Alternatives to Facebook Ads
The Instagram Reels feature can act as an alternative when using the Facebook Ads service. For small businesses that are starting and don’t have the money to allocate to advertising, you can take advantage of this feature.
When you use Facebook ads, then you have to spend IDR 20,000 – IDR 25,000 for every 1000 ad views. With Facebook Ads, you can get lots of views easily without losing any money. Moreover, if your post goes to the Reels Explore Page, then you will get tens of thousands of free viewers.
Advantages of Instagram Video Reels
|No||Advantages of Instagram Video Reels|
|1||Remix that makes it easy for users to create their own version of Reels videos and integrate them with existing Reels|
|2||Give users more opportunities to manage sound or add audio to their Reels|
|3||Gives creators a bigger platform to share their videos and makes it easier for audiences to find their content|
|4||There is the ability to save sound in the editing feature, the Share Audio Pages feature (Share Audio Pages)|
|5||There are AR effects that help beautify users’ Reels content|
|6||Instagram has extended Reels duration to 30 seconds, added a timer setting to 10 seconds and introduced video clip editing capabilities|
|7||Launch of branded content on Reels so that creators can transparently inform content that is the result of collaboration with brands|
4. Easier to Find Content
When you make a video on Reels, the video will automatically go to the Feed page and explore IG. Your video has been seen by many people because Instagram has provided the facility that your video will be explored quickly. You just have to think about how to create video content on Instagram Reels that makes people curious to see more products or services.
Thus, Instagram users who are interested in your videos will visit the IG reels profile page. Your insight will also increase. The final stage is that people will buy the product or use the services you provide.
5. Can Deliver Messages Easier
The last benefit of using Instagram Reels is that the content becomes easier to understand. Why is that? Nowadays, many people are interested in content in the form of videos, not in the form of images. What is clear is that since the emergence of the TikTok application which has become a boom in Indonesia, people prefer to consume content in the form of videos so that many people start producing video content.
With videos on Instagram Reels, you can convey messages more easily to customers/potential customers.
How to use Instagram Reels?
-How to make Reels is quite easy. Just select Reels at the bottom of the Instagram camera. Then various editing tools will appear on the left side of the screen to help create reels. These tools include AR Effect, Align, Speed, Timer, and Countdown.
What is the maximum length of Instagram Reels?
-Reels up to 60 seconds or 1 minute.