Instagram feeds are not the only way to increase engagement with your audience and stand out among competitors. The Instagram Stories feature has been launched in August 2016 and has now grown and is used by 500 million daily active users. This means that half of Instagram’s entire user base creates or views stories every day.
This means you have the potential to connect with your Instagram audience at two different places on the app. You don’t want to waste this opportunity with boring stories and visuals.
To help you attract your audience’s attention to Instagram Stories, several Instagram Stories design tips can allow you to create high-quality visuals that your followers can see again.
- 1 Design Tips for Instagram Story Content for Stunning Visuals
- 2 Benefits of the Instagram Story Feature for Businesses
Design Tips for Instagram Story Content for Stunning Visuals
1. Start by Using a Storyboard
There are many different ways to use Instagram Stories from promoting new blog posts to sharing new features and much more. Stories are a great way to engage with your audience without having to engage your feed.
If you use Instagram Story, you want to make sure that you put together a design that is visually appealing and makes your audience want to watch it. The best way to start is by using a storyboard to plan your story before you even design.
If you want to promote a blog entry then create a storyboard about some of the main tips that entice your audience to click or you can put together a storyboard that shows how to use your product or service. Your design can be made easier with the Story Board.
2. Stay In The Lines
Instagram stories have some pretty important lines and parameters that you want to keep. The bottom and top areas of your story graph are respectively protected by your username and how you interact with your story. You don’t want to include any information or design elements in this area.
Luckily, Instagram will warn you if you move elements too far up or down the screen but it’s important to make sure anything you design outside of the app stays in line too.
So, even though the dimensions of Instagram Stories are 1080 x 1920 pixels, Instagram recommends saving all the main design elements at 1080 x 1420 pixels. You need to leave 250 pixels on the bottom and the top.
3. Create an Insta Story Custom Style Guide
Even though you can take advantage of the produced graphics and short video clips for your story, Instagram also offers many design elements that you can use to embellish your content.
Consider putting together a custom style guide for font choices, filters, GIF types, and more that your company can use to keep it branded.
You can create this guide in a variety of formats to keep it handy whenever someone on the team creates and shares an Instagram story. Because there are so many different design preferences, Story-specific style guides can help increase brand recognition even further.
4.Use Your Typical Brand Fonts and Colors
Keep everything brand-based. Even for your Instagram Story. This means you want your brand kit to be ready with your color code, your fonts, your logo, and much more.
Including your fonts and brand colors helps brand recognition when your followers only see their story. They will see one of your charts and automatically know that it belongs to your company, without even having to look at your username.
Benefits of the Instagram Story Feature for Businesses
|No||Benefits of the Instagram Story Feature for Online Businesses|
|1||Make people feel even more curious|
|2||The best methods beat search engine algorithms|
|3||Memberikan kemudahan berkomunikasi secara langsung|
|4||Creating quality live content|
|5||Increase brand awareness and increase sales|
|6||Make you more creative in using related products and services|
Your Instagram story doesn’t always have to contain a custom graphic design. It doesn’t matter if you change it and combine several photos. The beauty of Instagram stories is that not everything you publish has to be high quality and professionally made.
Instead, you can use your smartphone and take some behind-the-scenes photos right in the app. Don’t forget about the millions of free stock photo options available to use. Make sure it’s relevant to your brand and the content you share.
6.Use the Boomerang Feature
Boomerang is an Instagram feature that has been directly included in their story. Users can access it easily by accessing it and opening the Stories camera and navigating to the options on the right.
Boomerangs are quick 1-2 second clips that loop and can be a fun way to create content. Use this feature instead of having to take photos continuously.
7.Add a Text Shadow
Get creative with design assets in the Instagram application. You can add text shadow to the story creation dashboard by adding two layers of different colors of the same text.
You can simply type text in a lighter or darker color and place it where you want it on your story. Then, do the same thing with your main shadow. Place it over the shadow at a slight angle.
8.Create Design Elements with Symbols
Instagram Story has five different font choices: classic, modern, neon, typewriter, and strong. This means that your letters and symbols have five different styles. If you take some letters and symbols and arrange them then you’ve got some pretty cool design elements to help beautify your Instagram Stories.
The top left design is made using capital letters in the Modern font. Turn it sideways and you can create a bar chart or underline/background for your text. Additionally, you see a pink star sign in the Modern font. Use it to create stars or snowflakes that are in your photos or videos.
Why are Instagram Stories such a powerful tool for businesses?
-With more than 500 million daily users, Instagram stories are a great way to reach new potential customers and build stronger relationships with existing customers. Instagram Stories first launched in 2016 and is becoming increasingly popular on the platform.
How is the concept of Instagram Stories?
-Instagram stories are something that lets you share all the moments of your day, not just the moments you want to save on your Instagram feed. This feature allows you to share multiple photos and videos. Everything appears together in a slideshow format that’s Snapchat-like.