Digital marketers are usually expected to have the ability to multitask in doing their job. This multitasking ability does not only happen to marketers. There are also many online business owners or agency workers who have demands to do many things at the same time. In addition to being able to create content in the form of writing, sometimes you are also required to have simple design skills.

In addition, it also makes work programs, campaign planning and is required to make research, reports, and generate ROI for all marketing activities. Because the activities are quite a lot, it requires the help of marketing tools or software for marketing activities.

What are Marketing Tools?

Marketing tool is software that is used to assist marketing (marketing) activities ranging from work task planning, keyword analysis, content production, design process, lead generation software, social media management software to the analysis process with analytics software. There are several recommendations for marketing tools that are often used by digital marketers, agencies, start-ups, and online business owners who do many things every day.

Project Management & Collaboration Tools

Marketing tools that are useful for managing projects and online collaboration make teamwork easier and faster. With the help of this software, you can create work assignments, job brief descriptions, set deadlines, and see the general work process.

1. Monday is a cloud-based project management software that simplifies the way teams manage workloads and has features to enable communication between teams. Monday has a unique approach to helping manage teams by segmenting and selecting work and process board colors. This allows users to immediately check which projects are in progress, which tasks have been completed and where team members feel stuck and need help reviewing tasks.

2. Trello

Trello is a very popular project management software. Its function, of course, is to help teams collaborate in doing work. Trello can be described as a project management application in the form of a kanban board. Using Trello, you can organize, coordinate, and track work as it moves through workflows between work teams. The selling point of Trello is its ease of use and its ability to collaborate with outside team members.

3. Asana

Asana is a software as a service (SaaS) designed to improve team collaboration and work management. Asana can help teams manage projects and tasks on one platform. Asana is also probably one of the best collaboration tools that help teams manage all kinds of tasks, no matter what industry you are in. Although it may be a bit confusing at first, its flexibility and advanced capabilities are well worth your investment in using this software. Asanas are also useful for teams and companies that handle multiple projects at once and can serve companies of any size.

Email Marketing & Automation Tools

Email marketing tools are one of the mandatory marketing tools that you must have as a marketer! Email marketing is still a relevant software in the digital marketing industry both in 1971 and today. Email can easily be one of the most effective marketing channels and is often used to build consumer trust to develop long-term relationships with their customers.

Currently, you can run an email marketing system with more sophisticated features such as automation (email automation) and others. Here is a list of the best email marketing and automation.

1. SendInBlue

SendInBlue is a sophisticated email marketing and automation software with very complete features to create your drip campaigns. This software not only helps your email marketing needs but also helps automate SMS marketing, landing pages, and more. SendInBlue will work on autopilot after you design your workflow in SendInBlue. This allows you to segment, retarget and reach customers with ease.

2. MailChimp

MailChimp is one of the recommended email marketing platforms for all beginners in the world of email marketing. Why? Because this software is the easiest email marketing software to use for beginners. MailChimp lets you create professional email marketing and helps you better convert prospects. If you don’t need more complex email features, you can use MailChimp. MailChimp also comes with tons of professional-looking and analytical templates.

3. GetResponse

GetResponse is an email marketing that carries the concept of automation. This marketing software can analyze certain trends and behaviors from your database list to trigger messages and send certain automated emails instantly. The result is that your email marketing activities become more effective and smart. This platform has more than 500 email templates that you can choose from and easily customize according to your needs. With the help of the perfect timing feature, your message can be delivered and reach prospects when they go online and check email.

SEO Tools

In addition to email marketing, there are also SEO activities that must be done consistently. The problem that usually happens is that not all marketers understand SEO strategies and how to get started. Not all marketers understand how SEO works so companies often choose to hire SEO consultants or agencies. Here is some software for SEO activities.

1. SEMrush

SEMrush is one of the most comprehensive SEO tools available in the market and has the most complete requirements for businesses. Before running an SEO campaign, SEMRush is the tool you need to do an accurate audit and perform various other SEO activities. You can easily identify your competitors and what SEO activities they do, what are their organic searches and help to find keywords. or top-performing content.

SEMrush offers tools to do comprehensive keyword research to create content. You can also track competitors’ backlinks and uncover their link-building strategies and help you carry out technical SEO audits to improve SEO on your website pages.

2. Majestic SEO

Majestic SEO is an SEO tool that conducts surveys on the internet to find links to your website. Majestic claims to have built the world’s largest Link Intelligence database. A link database is an internet map that tracks every website linking to your page. Majestic SEO derives its insights from mapping and creating the largest link intelligence web index available. This data is used to understand the web DNA, the categories of each page, and each of the existing domains.

3. Screaming Frog

Screaming Frog is a software SEO spider tool that can quickly crawl a website, a list of websites, or a specific web page to provide a complete analysis of the performance of that page. You can use this tool to see if you have error/broken links, error pages, and much more. These tools provide important SEO-related information about your site that you can download and save in a file for reference. It includes high-level elements such as CSS, HTML, and Javascript.

Visual Content Creator Tools

Today, we live in the visual era. One will lose an audience if one does not have a visual content creation strategy. Creating visuals is very difficult if you don’t have design skills. The best advice is if you need help creating visual content, you should probably check out some platforms like Canva and Powtoon to get started.

1. Canva

Canva is a platform to make your graphics look more professional. If you don’t have design talent, you can easily use Canva to create social media posts, presentations, infographics, website covers, and more for free. Canva offers a large selection of templates, clip art, and fonts to help you adapt them to the project you are working on.

2. Powtoon

Powtoon is a popular visual communication platform that allows anyone to create professional-looking and attractive videos and presentations in just minutes. You don’t have to have design skills or technical skills. Many marketers and content creators use this Powtoon tool to create training videos, marketing, sales, and much more. Powtoon also provides many templates to stock images and music.

Social Media Management & Analytics

With so many people spending so much time on social media, it’s become one of the most important marketing channels for brand owners to take full advantage of. That’s why software for social media management has become a staple for large or small companies that are active on social media.

1. Hootsuite

Hootsuite is a social media management tool that allows users to store and schedule social media content across multiple platforms. These tools can help you track the performance of your social media content, calculate conversions, ROI and track people’s conversations about your product, brand, or service.

2. Buffer

Buffer is a social media management software for brands that aim to drive engagement on social media just like Hootsuite. The Buffer feature helps you plan and schedule your content, analyze the results of brand engagement with audiences. Buffer lets you schedule posts on various social media.

3. BuzzSumo

BuzzSumo is one of the tools that can be used for research and monitoring that can help identify trends in certain topics. BuzzSumo can help you get blog ideas or content for trending social media. Even though BuzzSumo is a paid tool, you can sign up for a 7-day free trial before subscribing. BuzzSumo also lets you find the best content for any niche and helps you find KOLs or influencers promoting your content.


What does digital marketing do?

-A person who works in digital marketing or commonly called a digital marketer is a job in the marketing field but uses a digital platform. A digital marketer has a responsibility in brand awareness of a product and as an intermediary for communication with customers.

Why should you use digital marketing?

-Digital marketing helps a business reach more audiences than conventional methods. Besides being able to reach more audiences, digital marketing is also more cost-effective and more scalable.

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