Have an online store website with high traffic but low sales? There may be a strategy that is not right for your potential customers. This can be avoided by using a sales funnel. With the sales funnel, you can determine the right strategy for each stage of a customer’s purchase. So, you can maximize sales at every stage.

Actually, what are a sales funnel? Why are the sales funnel so important to your marketing strategy?

What Are Sales Funnels?

The sales funnel is a stage that potential customers go through to make a purchase decision, starting from getting to know the product, making considerations to buying or not buying a product. By using the sales funnel, you can find out how customers are interested in your product until they decide to make a purchase.

When you understand the entire buying process from the customer, you can find out which stages are optimal and which stages are not optimal so that you can improve your marketing strategy at stages where the purchase is still not optimal. That way, you can increase your purchases or conversions at each stage.

So, customers can be more confident to purchase at every stage. What is an example of a sales funnel?

For example, some customers need shoes. Then, they found an online shoe store website on a Google search. After entering the landing page of the website, they begin to compare the advantages of one product with another.

Therefore, you must provide complete information about your product on the landing page. Not only complete, but the language must also be easy to understand, for example, information on product variants along with specifications and benefits.

After finding the right product, the customer then makes a purchase. The trick is to check out the shopping cart on the website. The goal is to pay for the product. At this stage, you must provide various payment gateways to make it easier for customers to make payments for the product.

Sales Funnel Stages That Must Be Understood

The following are the stages of the sales funnel:


This is the first stage. At this stage, potential customers will learn about your brand for the first time. Whether it’s through a Google search or other business social media. So, you have to make a good first impression on your website as well as your social media accounts.

To create a good first impression, several things must be done.

  • Creating a Mobile-Friendly Website Appearance

You need to create a mobile-friendly website display because of more than half of the people in the world access the website with a smartphone. So, a mobile-friendly website makes it easier for you to attract a lot of potential customers.

  • Website Optimization

Don’t forget to optimize website performance so that your website appears on the first page of Google searches. Thus, it is easier for you to get website visitors. So, how to do the right website optimization?

So that content marketing on your website appears on the first page of Google search, don’t forget to do SEO optimization. Second, in terms of website speed, you should use trusted hosting so that customers don’t have to wait too long to load when accessing the website.

2. Interest

Potential customers enter the interest stage. At this stage, potential customers research to compare product specifications displayed on your website. They will determine whether your product can be a solution to their needs.

The trick is that they will compare product specifications, prices, services, and product information sources. Therefore, you need to add these two things to your website or marketing channel.

  • Create a Product Comparison Feature

At this stage, you need to provide a product comparison feature on your website. This feature can make it easier for customers to compare the characteristics of several products through a table.

  • Provide Educational Content

You can offer a variety of content that helps customers to make purchasing decisions. But the content doesn’t sell. The focus is to show that you are an expert in the field so that customers see your brand as a trusted brand.

The forms of content are very diverse, ranging from ebooks, collections of articles on blog websites, webinars, courses, and others.


In this stage, potential customers are very ready to purchase because they have found information on solutions and benefits of the desired product.

Several steps need to be taken so that customers are more confident in their purchasing decisions. What are they?

  • Making Payment Flow More User Friendly

At this stage, make sure your website has a user-friendly appearance, meaning the website structure is neat, the purchase flow is organized, and has a clear navigation menu. The goal is for customers to move more quickly to the buying stage without any confusion.

  • Show Discounts/Promotions

Take advantage of a user-friendly website to display special discounts and promos on your websites such as year-end discounts, new year discounts, and discounts on big days like Chinese New Year.

4. Action

The customer then enters the Action stage. At this stage, the customer ultimately makes the purchase process. The trick is to click the check-out shopping chart on your website.

In this stage, you have to take several steps so that the buying process runs smoothly. You also need to get their contact for future marketing needs.

  • Using Copywriting Techniques

Use quality copywriting on the content offering on your website. How to? Use a personal point of view by using the word “you”. Second, highlight the benefits of the product/service. Third, use persuasive sentences to invite customers to immediately make a purchase.

  • Creating a Call to Action Button

After creating email marketing content with interesting copywriting, then create a Call to Action (CTA). CTA can be made in the form of a button or banner containing an invitation to make a purchase.

  • Creating a Simple Email Form Display

Don’t let customers pay right away. Direct them to fill out an email form on your website. However, so that it does not take the customer too long, provide an email form with sufficient information fields, for example only asking for personal data information or just an email address.

  • Providing Various Payment Gateways

After filling in the email, the customer will be directed to the payment process immediately. But don’t forget to provide a variety of payment gateways. The goal is that customers have many payment options according to their needs.

5. Purchase

In this stage, the customer has already purchased your product. This stage does not stop there. You must retain purchases from existing customers. The trick is to display special loyalty point information for existing customers.

Don’t forget that there are still potential customers who don’t buy the product. Even though they have already registered email. You can still send product recommendations they like to their email to lure in a purchase.


What is the purpose of the sales funnel?

-Sales funnel has a function as a strategy to educate and direct potential customers to take action or product transactions. The form of the sales funnel is usually in the form of product marketing based online.

What are funnels?

-The concept of a funnel in sales is described as a funnel. In the early stages, there are many potential prospects but only a small number make purchases like a funnel that tapers downwards.


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