Developing an SEO strategy isn’t just about backlinks. However, there are still many other approaches that can be used to optimize website performance. SEO (search engine optimization) is on the rise because it is believed to be a way out for digital businesses during a pandemic like today. Is SEO still used as an investment by companies? What SEO strategy should be applied?
Given that there are many factors and specific approaches that differ from one website to another, you may have to make adjustments and adaptations of the following examples of SEO strategies.
SEO Strategy During the COVID-19 Pandemic
There are many SEO strategies that can be run considering that more than 200 SEO ranking factors can affect search engine results. Which SEO strategy is most suitable to use? Here’s the explanation.
1. Re-Optimized Title and Meta Description
Re-optimization of titles and meta descriptions is one of the SEO strategies that can be used during a pandemic. There are lots of updated blogs and articles every day. Make sure your website or landing page uses meta descriptions that are still relevant to current conditions. Relevance during a pandemic is very important because more competitors are entering the digital world with new strategies.
2. Double Check Search Intent
Search intent is one of the factors that determine whether your content can be found by visitors or if it ends up on the back page. At least, there are three types of intent from each keyword that we can understand for now. Here is the explanation:
Navigational keyword: This type of keyword is usually used by readers or information seekers to direct to certain websites. Navigational keywords usually consist of brand names such as Facebook, Twitter, and TikTok.
Informational Keyword: This type of keyword is usually used by bloggers, media, or even e-commerce websites to attract the attention of the audience. For example, the keywords “what is SEO?”. How to create the best website or hosting service in Indonesia.
Transactional Keywords: This type of keyword is the most difficult type of keyword to bust because apart from being occupied by a website with a high authority score, transactional keywords usually also have a very large number of PPC Google Ads ads slots.
The pandemic that has occurred for some time has certainly caused a shift in the intent of search engine users. There are changes in characteristics during the pandemic period that should be taken into account by digital businesses. You can check or analyze the keywords that have been successfully acquired. Are these keywords still relevant to the business?
Advantages of Using SEO Services
| No | Advantages of Using SEO Services |
| 1 | Overcoming barriers to success |
| 2 | Increase website ranking on organic search |
| 3 | Increase brand awareness |
| 4 | Increase income |
3. Writing Relevant Content
Talking about relevance, not all businesses or content creators can understand it well. This is very reasonable, especially because every business has different characteristics and supporting factors.
Try to know your business in more depth. Find a new point of view that can be raised so that it can attract the attention of many people. Relevant content does not have to be sold but can also be taken from the relationship between an event that is currently hit or is popular in the community.
4. Pay attention to Core Web Vitals
Core web vitals is closely related to SEO during a pandemic. Core Web Vitals or later called the Page Experience Algorithm is a metric used by Google to rank websites based on the website quality and visitor experience. You can optimize your Core Web Vitals score by upgrading or migrating hosting services that are more optimal to increase website loading speed.
In addition, special attention is also needed to make the website look more comfortable, stable, and easy to use both from mobile and desktop devices.
5. Flexibility to Trend Changes
It is undeniable that the COVID-19 pandemic has pushed many companies to try harder to keep their business afloat. The result is that various new trends have emerged during a pandemic. For example, the popularity of digital payments using e-wallet or QRIS. As a businessman, you certainly have to be flexible and adapt quickly to this so that consumers don’t switch to competitors.
6. Local SEO Optimization
What is local SEO? Local SEO is a business optimization strategy in search engines for a certain area. It can be in one city, province, or country. A local SEO strategy is very suitable to be used during the COVID-19 coronavirus pandemic because it is in line with the PSBB policy from the government to limit movement and prohibition going out of town. By using local SEO, your business can be more easily found by potential customers around the place of residence.
One of the most popular ways to optimize Local SEO is by utilizing Google My Business.
7. Use the Best Hosting Plan
When everyone starts to strengthen their business in the digital era, businesses need to anticipate a surge in traffic to online store websites or company profiles.
If you have a website with average traffic of under 10 thousand per day, it is very important to anticipate by increasing the space and hosting specifications during the pandemic. Do not let you lose sales turnover because potential buyers cannot access your website.
FAQ
What is SEO?
– SEO stands for “search engine optimization” (search engine optimization) or “search engine optimizer”. Using SEO services is a big decision that can increase your site’s ranking and save time, but it also carries a high risk to your site and reputation.
How does SEO work?
-As we know SEO (Search Engine Optimization) is an effort to optimize a website on search engines so that it gets the first rank in search results. The search engines also use certain algorithms to sort websites based on ranking.