Digital marketing trends continue to change along with the increasingly rapid development of marketing via the internet. Digital marketers should constantly develop their marketing strategies to attract consumers. The success of capturing consumers later will also advance the business. First, it would be better if people who work in marketing followed the digital marketing trend in 2022.
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Digital Marketing Trends 2022
Here are some digital marketing trends in 2022:
1. Start Using Metaverse
It is undeniable, Metaverse is a future business place where entrepreneurs can market their products virtually. Business people and people who work in marketing must start using Metaverse. They must begin to understand the virtual world and its roles in it. They should also consider how to integrate virtual reality with physical experiences.
Thus, customers can get more choices to experience using a brand. In the virtual world, businesses can issue new products in NFT that customers can enjoy.
2.Using Influencer Services
Marketing using influencer services is also still a digital marketing trend in 2022. Businesses must choose the right influencers and can influence customer decisions. The influencer’s number of followers on social media is not necessarily an indicator to determine. Therefore, you should do a case study first by asking the influencer to present something before finally deciding.
3. Highly Effective Videos
Video content is part of the digital marketing trend in 2022 if you want to market your products effectively. Video is considered a strategic way to reach customers on social media, from Instagram to TikTok. Compared to the information in the description, social media users are more likely to view photo content than videos. Videos can describe many things better than photos or pictures. Therefore, you should create engaging content and upload it on various social media platforms to reach customers.
4. Content is Most Important
Spending a lot of money and taking advantage of all the proper marketing channels doesn’t guarantee success. Everything still depends on what content you offer to customers. Whether in the range that contains the story and mission of the product and can help customers achieve their goals or not.
To create exciting content that requires the right business goals. Make sure that your business goal is to help make customers’ lives easier.
Advantages of Digital Marketing
| No | Advantages of Digital Marketing |
| 1 | More cost saving |
| 2 | Don’t need a lot of human resources for sales |
| 3 | The marketing team doesn’t have to go directly to the field |
| 4 | Easier product branding process |
| 5 | Drastic growth potential |
5. Artificial Intelligence
Artificial intelligence (AI) is a digital marketing trend in 2022 that experts most often discuss. AI is not a new technology. It’s just that in the coming years, this technology will be easier to access and more and more applications in various aspects. 61% of marketers think that AI is the most critical aspect of their strategy. 80% of business leaders agree that AI has increased productivity. You can start trying various AI tools such as Google Cloud AI, HubSpot, Acquisio Turing, and others for your digital marketing strategy.
6. Voice Search
Voice-based search will reach a market value of 40 billion US dollars by 2022. This technology does provide many conveniences for users. When used for digital marketing, the consumer experience is more convenient and manageable. Thus, consumer interactions and conversions are getting higher.
7. Mobile-First Marketing
Smartphone users are increasing from year to year. The majority of traffic on the internet today comes from smartphones. Mobile-first marketing is a digital marketing trend that must be considered for 2022. When designing a website for marketing needs, marketers must ensure that the UX is comfortable for smartphone users. If your website is not yet mobile-friendly, it’s time to start making improvements.
8. Content Marketing
In 2022, content marketing remains a trend that digital marketers must continue to pursue. Google continues to prioritize quality content to appear on the first page of its SERP. Content that is interesting, informative, useful, and by UX standards will be the primary way to traffic the website.
9. Hybrid Event
Due to the COVID-19 pandemic, many activities have been shifted online. After two years of getting used to online routines, offline activities should be rehabilitated in 2022. However, many people prefer attending online events compared to offline. Therefore, digital marketers must now provide the hybrid or combined methods when holding events.
10. Alternative Third Party Cookies
Hubspot mentions 2022 as the year of death for third-party cookies on the Chrome browser. So the method no longer relies on third-party cookies. It is a cause for concern for many digital marketers. Tracking data will become more challenging. Therefore, adaptation must be done immediately. Marketers must start relying on first-party cookies and use various additional tools to track the required data.
11. Visual Search
Nowadays, searching for information via the internet doesn’t have to be just text. Rapidly developing technology will give rise to a new digital marketing trend that is increasingly sophisticated in 2022, namely visual search. The item search feature greatly helps users look for similar photos without entering specific keywords. Currently, this feature can be found on Google Lens and Pinterest. As a digital marketer, you have to make sure your products can be found this way via alt text and so on.
12. Podcasts
Across platforms, podcasts are increasingly diverse—more and more listeners. Google has also added featured podcast episodes in the SERP as below. There are many opportunities to take advantage of the growing interest in this podcast. Podcasts are one of the methods that can be chosen to increase brand awareness and audience engagement. So don’t forget to consider it for your strategy in 2022.
13. Mobile Live Stream Shopping
Who has never shopped from a smartphone? Almost everyone has tried it at least once. So, the digital marketing strategy in 2022 can focus on this one trend. Please make sure you have social commerce that is mobile friendly and takes advantage of its features such as Instagram shopping, live streams, and others.
FAQ
What is included in the digital marketing category?
-Search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, advertising on the internet.
What is a digital marketing campaign?
-Digital marketing campaign is a collection of marketing activities carried out by businesses to increase brand awareness in the online world.