In the business world, marketing plays a very important role. As technology develops, marketing also changes. Now, we all know about digital marketing. Digital marketing is just a new way of marketing a business’s products. But digital marketing has developed very rapidly for now.
Digital marketing is something that connects business with its customers. It’s no longer enough just to have a website or run an ad campaign that isn’t targeted anymore. If you don’t implement the right digital marketing strategy, you will be the one to suffer the loss.
More and more people are looking for information or shopping via the internet. This is why digital marketing is so important. Imagine, without digital marketing, how many potential customers have you lost?
The benefits of digital marketing will not only be obtained by marketers but also require the provision of useful information for consumers.
What are the Importances of Digital Marketing?
1. Target Online Customers
More and more people are spending time exploring the internet. Internet users worldwide reached 7.7 billion. They search in search engines, check their social media accounts, and buy products online.
This is what you will aim at, online people. They might just be looking for a website that provides your product or service. If you can’t find your product online, then you lose one step from your competitors.
To provide the best results for your business, you must promote your product online. You will get more sales for your product or service.
2. More Measurable and Optimized Results
One of the advantages of digital marketing is that you can get measurable results and can monitor your advertising campaigns. You can find out the effectiveness of the ad campaign that you are running. Digital marketing makes it easy for you to track your advertising campaigns so you can get better results.
You cannot get the results of ad campaigns with traditional advertising methods. If you place an ad on television, you have to ask everyone who buys your product, how do they know about your product? Very time consuming right?
Digital marketing will not make your customers feel disturbed. Every campaign that you run is very traceable. You can easily monitor the performance of your ad campaigns to see if the ads provide valuable results for your business.
You can see the metrics that depend on the medium and the indicators you want to know. You can set your tracking system to monitor specific metrics for your campaign.
Metrics in Digital Marketing
| No | Metric Group | Metric Types |
| 1 | Traffic Generation Metric | Traffic, Click Through Rate (CTR), Cost Per Click (CPC), Cost per Mile (Cost per 1000 impressions) |
| 2 | Conversion Metric | Conversion, Conversion Rate, Cost per Conversion |
| 3 | Revenue | Return on Investment (ROI) |
3. Your Competitors Have Done It
One of the things that signify the importance of digital marketing is your competitors who have used digital marketing. Many of your competitors have taken advantage of digital marketing. They have created a social media profile, optimized the website with SEO strategies, and run paid campaigns to get new sales.
Your competitors certainly get more traffic because you are not a competitor. Customers will not know that you also provide the products or services they need. Your customers will not realize that you too can be a choice.
This is what makes you have to invest fully in digital marketing so that you can appear in front of online customers.
To be able to compete with your competitors, you must invest in digital marketing.
4. Able to compete with big companies
Competition is the hardest thing about running a business. When you are in the same market with large companies, it will be difficult to compete with them. They already have a big ‘name’ and reputation. People will trust more big companies.
You have the opportunity to fight big companies with digital marketing so digital marketing is important for your business. Your business can get leads as big as large corporations with the same method.
Methods like SEO and PPC play an important role in this regard.
SEO makes your site ranked in search engines based on relevance. Large companies cannot spend money to occupy the top positions of search engines. They still have to optimize their website pages as is done by small companies.
When you use PPC, Google Adwords also ranks ads based on relevance. Even if large companies bid twice as much as you do, that does not guarantee they occupy the top positions. Everything remains based on the relevance of the ad.
Small and medium businesses have the opportunity to compete with large companies. If you can create content that is more relevant than your competition, you will get more sales.
Digital marketing is a golden opportunity for your business to compete with bigger companies so they get more sales.
5. Good Return on Investment (ROI)
If you want to know how important digital media is, look at the results on your business. Online marketing strategies have a rate of return on investment (ROI). You can get more results if you invest in digital marketing.
Why is that?
Because this is a very cost-effective marketing method. You don’t need to spend a lot of money to run an advertising campaign. It doesn’t cost much for PPC ad campaigns or social media compared to traditional advertising methods.
FAQ
What are the benefits of digital marketing for small and medium-sized businesses?
-It can compete with big companies and are more cost-effective and targeted.
Why is digital marketing a method with good ROI?
-Because digital marketing is cost-effective and ad campaigns can get you more buyers who are targeted to your targeted keywords.