The Importance of Scheduling Instagram Posts for Maximum Results

Instagram is a social media that is often used as a means of marketing as well as communicating. Various types of business forms and companies are aware of the potential that Instagram has, ranging from providing information about products/services to interacting directly with consumers. To get maximum results, there are several things you can do.

One of them is by looking for an Instagram post schedule that can bring maximum engagement. You can find this out in various ways. When posting at the right time, the chances of your post being seen will be very large. This also means that there will be various forms of interaction whether it’s how many likes or comments. This will be an advantage for business people.

If you don’t understand the schedule for this post, a few things can help.

Scheduling Posts with Tool

You can still schedule Instagram posts through third-party social media software applications. To schedule Instagram posts via third-party tools, you also need to have a business profile. Some of the tools that can be used include:

1. Later

Later is a great tool for solo entrepreneurs and businesses with a strong focus on Instagram. The app also lets you schedule posts to Twitter, Facebook, and Pinterest. Moreover, you can upload media directly from Google Drive or Dropbox. The free plan offered lets you schedule up to 30 posts for each social media platform. To be able to schedule more posts, there are additional upgrade packages that you can use.

2. Buffer

Buffer is a tool that lets you schedule posts directly to Instagram as well as other social media platforms like Facebook, Linked In, or Pinterest. Buffer allows you to manage all your posts from a single dashboard accessible from a computer browser or the Buffer app for iOS and Android. There are also extensions for the browser that let you add found content to your social media schedule.

3. Hootsuite

Hootsuite is a management tool for social media that lets you schedule and publish various types of content directly to Instagram. You can also manage other social media accounts such as Twitter, Facebook, Linked In, Pinterest and Youtube.

Apart from scheduling social media posts, Hootsuite has a variety of additional features that can help you manage, monitor, and grow your social reach. This tool also emphasizes building smarter workflows, scaling across your organization, and delivering proven ROI.

4. Sprout Social

Sprout Social is a feature-rich social media management solution for larger organizations. This software allows you to manage, monitor, and schedule posts on Facebook, Twitter, Linked In, Instagram, and Facebook Messenger.

Sprout Social will also give you the ability to manage your customer relationships with an integrated social CRM. What’s more, this comprehensive tool can also allow you to gather insights from social data so that you can make strategic decisions based on important information.

How to Determine the Right Time

Reasons Why You Should Schedule Instagram Posts

If you are a small business owner or social media manager, then you will get the following benefits by scheduling posts on your Instagram:

1. Save Your Time

Creating and posting on Instagram neatly will take a lot of time, especially if you create one at a time and post on the same day. Scheduling Instagram posts will allow you to create them in batches. Later, this will be scheduled in advance.

Although spending a little time editing images, writing captions, and adding all the relevant hashtags doesn’t seem like a big deal but if you can do it all at once it can save a lot of time. Making it soon will only complicate it and can even hinder you from doing other work

2. Maintain Post Consistency

Consistency is very important if you want to be successful on social media. When a business or company can consistently and frequently publish new content, audiences will learn what to expect from you and when that content will be posted. Keeping a consistent schedule helps you maximize engagement without experiencing lag. According to a Union Metrics study, most brands post an average of 1.5 times a day. Those who do not post consistently will also experience a decrease in terms of engagement and followers.

3. Giving Better Control Over Your Content

Sharing content as often as possible is not a bad thing but if you want to get optimal and effective results then it will be easier to stay organized in scheduling previous Instagram posts. Instagram is a visual platform and the visual impact of your brand doesn’t just show up in a single post.

Successful businesses have a consistent look and feel of the content. When you schedule posts for Instagram, one of the things you can do is plan the order in which the posts will appear and imagine how they will look on your grid.

This can help you avoid multiple contents that look the same in a row. Then, you can ensure that time-sensitive content will be posted on time without disturbing the feel of your Instagram.

FAQ

Why should you schedule Instagram posts?

-By keeping a regular posting schedule, you are essentially letting your followers know what is expected of you.

When is the best time to post on Instagram?

-The best days to post on Instagram are Saturdays and Sundays with the highest average engagement occurring for posts published on Sundays at 6 am.