Creating mobile-friendly content can help you stand out from the competition and provide a better user experience. The importance of creating a mobile-friendly website to improve your user experience and boost your SEO efforts. Nonetheless, many people think of being mobile-friendly to ensure that web pages are resized appropriately when viewed on a mobile phone.
Mobile-friendly is more than just responsive on every device. This also applies to creating mobile-friendly content. To provide the ideal experience for your customers, marketers should approach mobile-friendliness as a comprehensive endeavor whose focus is on the overall experience that customers will have when visiting your website.
To help create mobile-friendly content, several things must be done.
- 1 Tips for Creating Mobile Friendly and User Friendly Content
- 1.1 1. Making Memorable Introductions
- 1.2 2. Breaking Content into Short Paragraphs
- 1.3 3. Consider How Users Consume Content
- 1.4 4. Offer Summary or Highlights
- 1.5 5. Eliminating Unnecessary Words
- 1.6 6. Add Image/Video
- 1.7 7. Using High Contrast Colors
- 1.8 8. Write a Short Title
- 1.9 9. Placing Call To Action Strategically
- 1.10 10. Preview before Click Publish
Tips for Creating Mobile Friendly and User Friendly Content
To help strengthen mobile-friendly content, there are a few things you should do:
1. Making Memorable Introductions
In most cases, mobile visitors will only see a few paragraphs maxed out before they have to scroll down for more information. Therefore, make a memorable introduction that can avoid unnecessary information and get to the point. Share the most relevant information related to your topic first to add immediate value to your website visitors.
2. Breaking Content into Short Paragraphs
If you can, please eliminate the need for scrolling to consume more content by following 1-2-3-4-5 from Jon Ziomek. Ziomek recommends that your paragraph contains one idea and is expressed in two to three sentences with no more than four to five lines on the page. Ziomek noted that the six-line paragraph turned out to be more than an inch and that it was too thick for the reader. He also said that these points should be considered when developing mobile-friendly content.
3. Consider How Users Consume Content
Eye-tracking research shows that website visitors scan websites and mobile screens in a variety of patterns, all of which should be taken into account when developing your content.
These patterns include:
- Skipping pattern: skips the first word of the line when multiple lines of text start with the same word
- Commitment pattern: reading every word on a web page even though research shows that this is not a common pattern
- Layer cake pattern: scans titles and subtitles and skips the normal text in between.
- Marking pattern: focus on one place when they scroll the page. This is more common on mobile versus desktop.
- Mottled pattern: skips large blocks of text and scans for something specific.
4. Offer Summary or Highlights
The attention of mobile users is often limited so they prefer related information that is immediately displayed. One method of achieving this is to offer a summary before the rest of the content. The summary should highlight the key points taken from the upcoming content. By writing a summary, you are not only providing the information readers are looking for at the top of the web page but also highlighting content that can provide links or social shares.
5. Eliminating Unnecessary Words
Whether writing content for desktop or mobile, the best practice is to keep your content straightforward. Yoast SEO plugins can usually take advantage of the Flesch Reading Ease formula to determine the readability of posts compiled on the WordPress platform.
To determine the text score, the formula looks at the average length of your sentences and the average number of syllables per word. This test can also be applied to create mobile-friendly content.
6. Add Image/Video
Add supporting images to all of your content, when and where applicable. This not only adds separation between your text but also adds a visual component. Research shows visuals are processed up to 600 times faster than text, meaning you can help your readers better understand your content through visuals than just text. Videos can also enhance your content. 54% of consumers want to see more video content from the businesses they support.
7. Using High Contrast Colors
To encourage readers, your content must be easy to read. For example, the font size must be greater than 32 to keep the content legible on mobile devices. You can also use high-contrast colors for aesthetics and accessibility of information. Using highly contrasting colors such as white text and black background will improve readability. Low-contrast colors like yellow text on a white background are of course difficult to read. Utilizing high-contrast colors will help make your text more effective for readers.
8. Write a Short Title
The title is the reader’s first introduction to the upcoming content. It also determines how your website’s page title will appear in searches. Experts agree that page titles should be short and should appear on a single line in mobile search results. To achieve this, you can create a short and sweet title with a word count of no more than six words or about 70 characters. The shorter the title, the less the reader has to understand. In addition, you should display the focus keyword at the beginning of the title to improve search rankings and discoverability.
9. Placing Call To Action Strategically
Mobile users expect to find the information they need quickly. If you fail to provide further action to be taken within a few seconds of browsing your website, then you are missing out on conversion opportunities. We recommend placing your CTA front and center at the top of the website to help readers through the sales funnel. The more distinct and clear you create a CTA on your website, the more successful you will be in achieving your goals.
10. Preview before Click Publish
This point is a best practice to preview content before publishing. While this process adds an extra step to your editorial process, getting an accurate preview of how your content appears on mobile will prevent any mistakes before it gets published.
See how your content emerges from the perspective of your mobile readers and identify opportunities to:
- Better to separate paragraphs
- Add relevant subtitles
- Identify areas where you might want to add a supporting image
- See where more spaces need to be added
Why is mobile-friendly content important?
-It helps you build credibility with customers, clients, and influencers in your industry. With a mobile-friendly website, anyone who tries to visit your site on a mobile device will have the right experience. It will encourage them to see you as a credible source of products, information, and services.
What is mobile-friendly?
Mobile friendly is a website designed to work the same way on all devices. This means that nothing is changed or unusable on the computer or mobile device. Features like drop-down navigation are limited as they are difficult to use on mobile.