The use of digital marketing channels as promotional media is currently an option for many business people. Digital marketing is an effort to market products or services using various online channels and internet networks, such as creating websites, social media marketing, advertising through search engines, search engine optimization (SEO), content marketing and many others.
Digital marketing helps someone reach more consumers on time and relevant because all the processes can be measured and targeted according to the target audience. Communication with consumers has also become more accessible and open than offline media, which is only one way. If the company can communicate the brand properly, then the opportunity for the business to be known by more people is also easier and faster.
Considering that many businesses need digital marketing services, many agencies offer digital marketing services. They’re known as digital marketing agencies.
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What is a Digital Marketing Agency?
Digital marketing agency Indonesia is a company that professionally focuses on digital marketing. Digital marketing agency services usually offer and serve promotional needs digitally. Since the COVID-19 outbreak, where some activities were restricted, marketing activities usually carried out offline must adapt and switch to online. The role of digital marketing agency services is increasingly important to help business people.
A digital marketing agency is an agent either in an individual or in an industry that functions as a third party in marketing a product. This agency is a service that helps clients create, formulate, and manage marketing activities digitally.
Digital Marketing Agency Services for Business
Some of the services that digital marketing agencies often offer include:
1. Website making
The website is a practical business promotion media, increasing credibility to reach a broader target market. The core of a digital agency is to help create websites for companies, businesses and company profiles. Why aren’t social media accounts enough? All large companies must have a website as the leading digital access. All digital products and information can be entered on the website to be accessed anywhere.
It is making a website starting from the website’s design, menu, appearance, and content that follows the wishes of business owners and companies. The website is the most crucial medium for distributing information and promotions quickly to many people without any distance and time restrictions. Website creation is very complex.
Not all programmers and website developers can create website features with various difficulty levels. It is the reason why website prices vary so much. If the price is too low, the features provided are also limited / few. Digital agencies usually also serve maintenance if there are obstacles they face. It is a service guarantee including additional features for a certain fee. It is the same as a car service warranty or adding car modifications.
2. SEO Services (Search Engine Optimization)
Most internet users will use search engines to find something. There are Google, Yahoo and Bing. The way to get a website located is to use SEO. Unfortunately, website creation usually does not guarantee SEO, or your website can appear in search engine searches. Web developers rarely even understand, and they have to work with SEO experts.
SEO experts will tidy up the existing website according to the rules of the Google robot how it should be accepted by the Google crawl, which is often called on-page SEO. Next is to create a formula and increase the value of the website. The goal is to have a higher value than other websites with the same business theme.
Search engines like Google will see the value of this website as a parameter to choose which one is the most appropriate to enter the first page, second, including the order of 1,2 or 3 and so on.
3. Creating Company Email
A unique email is an email with a website domain name. It is usually a package with website creation. If you buy a specific domain name and hosting, it gives access to several special emails that are used. How many emails can be used? Unlimited because it can be adjusted to the package purchased along with the budget.
4. Content Management
Management creates content; the main thing is the website, namely how the content can generate trust in consumers. Content is like a product on a website that can be consumed; what content and development will create a perception on your website audience.
Design to the distribution of this content aims to:
- Awareness, so people know what it is
- Interest, so people feel interested
- Desire then fosters curiosity, wants to own or buy
- Action contact or order
Most people who do not understand their content management focus directly on desire and action, hoping that someone will buy and place orders. It is certainly not appropriate in terms of building good content.
5. Creating Mobile Apps
The mobile era makes Android and iOS applications increasingly help gadget users’ activities in their daily lives. Therefore, many companies must have a unique smartphone application to simplify and speed up services. The digital agency also has a team of experts and experience to help your company develop applications according to your requests and needs.
Generally, companies that must have applications are if their consumers or employees need quick and easy access because almost everyone already has a smartphone that can install applications. Making this application is vital if customers, consumers, audience, or employees will repeatedly use it at least once a week.
This repeated use is why they have to be downloaded and installed on the smartphone. Because if you don’t have your application, no one will want to install it.
Tips for Choosing a Digital Marketing Agency
No | Tips for Choosing a Digital Marketing Agency |
| 1 | Analyzing agency websites |
| 2 | Study the company profile |
| 3 | Services or services provided |
| 4 | Client Portfolio |
| 5 | Can provide good service |
| 6 | Knowing the business model used |
| 7 | Find out the methods and technologies used |
6. Google Ads
The most famous advertising in the world today is Google Ads. Google Ads has proven the easiest way of generating traffic to sales. Pay per click search is an advertisement that appears on the top Google search page, which is marked with an ad or promotion, adjusting the browser language used.
Display ads are banners that appear on various websites that work with Google Adsense. You can place ads on well-known websites by using Google Ads. Youtube ads occur within a few seconds; some can be skipped, some continue to run for 3-5 seconds, or those on the right side or below the YouTube loop are ads that can be set with Google Ads.
7. Facebook Ads
The social media that is most widely used today can be a place for business actors to advertise. You can use digital agency services to help manage Google Ads. Understanding Google Ads is quite tricky; even when you already know the technical details, you must have experience setting the best ads. The unique thing is that each type of business will always be different in making Facebook Ads advertising strategies, so there is usually an ad tester to get data and find the best types of ads.
8. Instagram Ads
They also manage Instagram Ads from Facebook Ads because they both have Facebook. The type of business and market demographics are decisive in choosing Instagram Ads. In addition to working with digital marketing agencies, they can also provide advice on how to best advertise on Instagram social media to generate engagement, impressions, traffic to sales.
The experience of managing Instagram ads from a digital agency is an expensive value that may be difficult to achieve. The reason is that without experience and knowledge in managing FB and IG Ads, it will be pretty challenging to produce the best ads.
9. Graphic Design
It would help if you had banners and posters posted on the website or posted on social media accounts. Banners and posters are the most common part of marketing that has been around for a long time. Until now, it will always be needed. The difference is now displayed on the website and social media.
Making banners from colours, images, fonts, and so on requires skills to combine to get a good poster as a marketing medium. Digital marketing agencies already have designers who have experience for several years and often create designs so that they already have a feel or instinct on how to create banners and posters that fit the purpose.
FAQ
What is creative digital?
-Digital creative means the latest work and breakthroughs created by involving various potentials of information technology such as hardware, software and applications.
What is an agency?
-Agency is an exceptional company. Agency can be a business, company, or organization that provides specific services. Its main task is to act as an intermediary between one party and another.