What is a Digital Marketing Framework?

Every entrepreneur who establishes a company certainly has clear goals and targets to achieve success in the field of business they are engaged in. Therefore, to achieve this success, business people must create a business roadmap that they are working on to achieve their goals.

Therefore, companies must create a marketing framework to manage marketing efforts. The marketing framework is a visual representation or flow of the marketing plan carried out in a business.

It combines the various components that comprise the insights, strategies, plans, tactical execution, and actions to work together to realize the marketing vision. This framework helps companies understand their current position, where, and how to get there.

How Important is the Marketing Framework?

A marketing framework will keep your company out of chaos and help you avoid disorganized marketing actions. This framework also minimizes branding inconsistencies and separates Ad-Hoc marketing from risky ongoing actions.

Therefore, the company’s marketing plan becomes more precise, and the approach is also more measurable. All actions are considered to achieve the vision and win the marketing competition.

Digital Marketing Strategy Framework for Planning Business

Currently, many businesses have switched to using digital marketing methods. In the past, digital marketing tended to use excessive keywords. But now it’s obsolete. Today, digital marketing is much more complex. For this reason, you need the right and clear digital marketing strategy framework to help you plan your business.

Here are some of the best digital marketing strategy frameworks for business people:

1. RACE Planning

The first digital marketing strategy framework that you can use is RACE planning. RACE is an acronym for Reach, Act, Convert, and Engage. These four steps you must take, both when the marketing process is running or when interacting with customers.

Reach is closely related to brand awareness. It would be best if you thought of a strategy to increase your website and social media traffic. There are several Key Performance Indicators (KPI) that you can use, namely online engagement, external links, and website traffic.

In the Act step, your main goal is to encourage website visitors and your company’s social media to carry out various interactions that eventually lead to transactions. Then, the convert stage aims to convert customers into regular consumers. In this step, you can make your KPIs the conversion rate, the number of leads, and the number of sales and income. In the last stage (Engage), you can build strong connections with customers.

2. Marketing Funnel

The marketing funnel discusses the potential and prospects for large purchases at the beginning of the shopping stage. But the longer the potential gets smaller. Therefore, experts describe this model as a water funnel wide at the top and conical at the bottom. The potential for purchases will decrease over time. The decline in potential co-occurs with the stages that consumers will pass. The six stages are interest, awareness, intent, consideration, evaluation, and purchase.

Considerations for Choosing a Marketing Framework

3. Flywheel Model

This model focuses more on customer satisfaction. It will have a significant impact on the development of your business. Why? Is there any effect? Of course, there is. A satisfied customer will turn into a magnet with no positive or negative poles. They can attract a lot of new potential customers for you.

You can achieve customer satisfaction through good customer relationship management (CRM). Later, you have to balance it with qualified marketing, service, or sales strategy. If you manage to do it well, the benefits that will come to you are like spinning a train wheel.

4. SOSTAC Model

Another digital marketing strategy framework that you can use is the SOSTAC model. These frameworks will assist you in planning business and marketing decisions through several steps, namely situation analysis, objectives, strategy, tactics, action, and control.

By doing a situation analysis, you can find out your current business. Understanding goals will help you in setting goals. You can achieve these goals by thinking about the best strategy. To strengthen the foundation, rethink the strategy and look for tactics. After getting the tactics, you can think about what actions you should take. This step aims to optimize your tactics. Don’t forget to continue control to monitor your marketing performance.

FAQ

What is a framework in marketing?

-What is a Marketing Framework? A marketing framework is a template containing instructions for executing your marketing plan. This framework ensures that you deliver the right content to the right audience, through the proper channels, at the right time to achieve your core marketing goals.

What is a strategy framework?

-A strategic framework, or strategic framework, is a method businesses use to outline plans for achieving future goals. It shows how the business or department plans to use projects and other initiatives to enforce the stakeholder’s overall vision.