If you have ever learned about digital marketing analytics, you must have come across the term ‘funnel.’ But do you understand what a digital marketing funnel is and why it is essential?
A digital marketing funnel is a beneficial concept or tool to visualize the stages the target audience goes through in getting to know your brand and buying a product.
Therefore, understanding the digital marketing funnel concept and its application is significant in helping you to know what to do to increase your business conversions.
Contents
What is a Digital Marketing Funnel?
The digital marketing funnel is a model that represents the entire buying journey of the target audience of your business, from recognizing the brand to becoming a consumer. Some standard stages of the digital marketing funnel include awareness/exposure, discovery/liking, consideration, conversion, customer relationship, and retention.
This funnel can be used to understand what efforts should be made at each stage to help get or increase business conversions.
Why is Digital Marketing Funnel so Important for Your Business?
One of the main reasons why applying this technique is essential is that your business will have a much clearer marketing segmentation. Using the digital marketing funnel makes designing content, campaigns, advertisements, or comprehensive digital marketing strategies easier by delivering the correct information or messages during every buying journey from your consumers.
That is undoubtedly a remarkable thing because prospective customers’ process of buying your product is more efficient and measurable.
Digital Marketing Funnel Stages
The audience goes through at least six stages when exposed to a brand in the digital world.
1. Exposure/Awareness
Every digital marketing funnel will always start with exposure or awareness, considering that other efforts are only possible when the audience is familiar with your brand. Digital marketing offers a variety of excellent channels to use in building awareness of your brand.
At the awareness stage, several digital marketing strategies that are suitable for you to apply include:
- SEO (Search Engine Optimization) makes your brand easier to find on search engines like Google
- Content marketing by sharing quality content either through social media or through blogs
- Build an online community based on what your target audience is interested in.
You can also run ads on social media or PPC marketing to increase effectiveness. The point that must be considered at this stage is that building brand awareness cannot be done instantly. It takes consistency from brands to continue to display their products on various digital channels so that people get to know and remember the brand more easily.
2. Discovery
After the target audience has made it to your website or social media account profile, the next thing to achieve is to get them to explore or want to return to your website in the future. To accomplish this, you can include a content recommendation link with a topic similar to your content.
The goal is to make website visitors also read the content and stay on your website. You can also invite website visitors to sign up for the newsletter and share various content or information about your products and brands via email.
3. Considerations
Audiences at the consideration stage are those who already know your brand and need the products or services offered. Therefore, the content presented will determine whether the audience will buy your product or not.
Because your audience’s intention is quite clear at this stage, namely looking for the products offered, suitable content is presented at this stage, namely in the form of information that includes various advantages and benefits of your brand’s product or service.
The content can be in the form of Frequently Asked Questions (FAQ) pages or maybe case studies that show business success in helping clients.
4. Conversion
Ideally, the audience at this stage already understands the advantages and features of the products offered by your brand. Then it’s time to help them to be more confident in making a purchase. One of the efforts you can make at this stage is to offer a free trial. By providing a free trial, potential consumers can first feel the product or service’s benefits, so they are more confident in buying it.
5. Customer Relationship
The most common mistakes in running marketing are stopping in the conversion stage and not establishing further communication with consumers. Building relationships with consumers after purchasing is crucial to building their loyalty to your brand.
Email marketing is one of the right strategies to maintain customer relationships. Through email, you can stay connected with consumers and continue to provide valuable content or information for them. If you succeed in doing this, your brand will most likely become the favorite brand of your consumers.
6. Retention
The main goal at this stage of the digital marketing funnel is to get new transactions from people who are already your customers or clients. It is crucial, especially for the long-term sustainability of your business. The key to success at this stage is customer satisfaction with the products or services offered. Create a product, service, or content that can achieve even more than your consumers’ expectations.
FAQ
What is a funnel in business?
-In the marketing world, there is a term called a funnel. Art in business is usually done to maximize promotion and see the results in increased sales.
What is a marketing funnel?
-Marketing funnel is another form of the customer journey, which explains the process of someone from not knowing the brand, knowing, weighing, making purchases, and evaluating products, to becoming a customer.